Website review by
Susan Yudt, Common Sense Media
CocoPerez Website Poster Image
Fashion blog shows a tamer but still snarky Perez Hilton.

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Positive Messages

Nicer than, but still plenty of rude comments about stars' fashion choices and appearance, including lots of comments about women looking "slutty" or "skanky." Some sample headlines include: "Bare Faced Kim [Kardashian] Hurts Our Eyes" and "Fashion's Night Out: The Ho Award Goes To... ." 


Sexy photos and videos but no nudity; some sexual banter, but nothing very graphic.


A few instances of "bitch," "whore," and "hell." No strong profanity.


The site is sponsored by Gap, and a Gap ad precedes each video. Some of the videos are commercials themselves (like Kate Moss in a perfume ad). Lots of product mentions, particularly fashion lines. Perez plugs his other blog and promotes his record label.

Drinking, Drugs & Smoking

A few mentions of drinking. A fashion magazine photo shoot shows Lily Allen drinking and smoking.

What parents need to know

Parents need to know that Perez Hilton's new fashion and celeb site -- targeted at twentysomething women -- is a lot tamer than his original blog. There's still a lot of snarking about how stars look and dress, but it's not quite as relentless or hateful. Perez also tones down the language and sexual content, and users can't comment on posts, so safety isn't an issue.

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Is it any good?

Perez Hilton doesn't completely abandon his mean-girl persona on his new fashion blog COCOPEREZ, but he's definitely toned down the snark, the sex, and the swearing. Heavy on photos and light on text, the blog could be fun for serious fashionistas who must know who wore what, where. Hilton says he wants to "break a lot of fashion and celebrity-related stories," but so far, there's nothing really juicy or unique about the site. 

Talk to your kids about ...

  • Families can talk about images of celebs and models in fashion magazines. CocoPerez criticizes Self magazine for heavily airbrushing a photo of Kelly Clarkson, saying that altering images makes women compare themselves to an unattainable standard. What do you think about airbrushing? Is it hypocritical for CocoPerez to call out celebs for being too thin, too "skanky," etc.?

  • Families can talk about our obsession with celebrities. How have blogs changed the way we talk about celebs? What's the appeal of sites that cover stars' fashion flops, failed relationships, or run-ins with the law?

Website details

  • Genre: Blogging
  • Pricing structure: Free
  • Last updated: November 11, 2020

Our editors recommend

For kids who love the fashionista life

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