Common Sense Media says

Dress-up games front catalog of girl-targeted products.





What parents need to know

Positive messages

The message is that fashion, dress-up, being pretty, and imitating teen-speak is something to aspire to. Also that hot pink is the only color for girls.

Violence & scariness
Not applicable
Sexy stuff
Not applicable

Some of the characters' comments have an edge to them, such as "I don't think so!" and "gross-o-matic."


DivaStarz is just one portion of this site, which is really an online catalog that hooks girls with games and activities (many based on the products for sale), and lets you make wishlists and actual purchases.

Drinking, drugs, & smoking
Not applicable
Privacy & safety
Not applicable

Parents Need to Know

Parents need to know that this site is part of the Everything Girl Web site, an uber-site that aggregates several girl-targeted games mostly having to do with fashion, dress-up, and toys. There are loads of ads and some of the ads are disguised as games.

Parents say

What's it about?

The main attraction on this site is the \"Fashion Emergency!\" game where you dress up the Diva Starz dolls by clicking on various tops, bottoms, shoes, and accessories. And of course, while you're there, you're encouraged to buy the real dolls (made by Mattel) as well as their clothes and accessories.

Is it any good?


If your daughter likes fashion and dress-up games, the ones at this site will more than satisfy. But beware that many of the games either promote shopping or actually sell products.

Families can talk about...

  • Families can talk about how this site tries to get you to buy stuff. What do they do to make the products appealing to kids who visit the site? Read our tips on selling to kids to get savvy about this type of marketing.

  • Talk about the images of the characters on the site and the portrayal of women's bodies as superskinny. Discuss body image issues.

Website details

Pricing structure:Free

This review of DivaStarz was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

Find out more


Our star rating assesses the media's overall quality.

Find out more

Learning ratings

  • Best: Really engaging, great learning approach.
  • Very Good: Engaging, good learning approach.
  • Good: Pretty engaging, good learning approach.
  • Fair: Somewhat engaging, okay learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

Find out more

About our buy links

When you use our links to make a purchase, Common Sense Media earns a small affiliate fee from Amazon or iTunes. As a nonprofit organization, these funds help us continue providing independent, ad-free services for educators, families, and kids while the price you pay remains the same. Thank you for your support.
Read more

See more about how we rate and review.

What parents and kids say

See all user reviews

Share your thoughts with other parents and kids Write a user review

A safe community is important to us. Please observe our guidelines

Kid, 10 years old April 9, 2008
AGENot rated for age


Whose idea was it to close this site down? I loved it so much and i was so mad when they closed it down! i loved my diva starz and the website was great! Kids, voice your opinion and get the website back up!
Teen, 16 years old Written byRosebud95 February 21, 2012

Really, CSM?

I understand, this site does pretty much promote lots of fashions and trends, but WHY did CSM rate this IFFY for 17?
Teen, 14 years old Written byrebma97 November 3, 2011

Wish they brought it back!

I used to play on this site all the time. It was fun. I wished they hadn't taken down, but I'm not as interested in it as I was before. However, I can see how parents may have a problem with it--there's nothing wrong with dress-up games, of course, but that's all you can do and it could be seen as reinforcing gender stereotypes. The girls' outfits, I think, were a bit skimpy, so that goes on the sexual content side.


Did our review help you make an informed decision about this product?

Essential Apps Guide