DivaStarz Website Poster Image


Dress-up games front catalog of girl-targeted products.

What parents need to know

Positive messages

The message is that fashion, dress-up, being pretty, and imitating teen-speak is something to aspire to. Also that hot pink is the only color for girls.

Violence & scariness
Not applicable
Sexy stuff
Not applicable

Some of the characters' comments have an edge to them, such as "I don't think so!" and "gross-o-matic."


DivaStarz is just one portion of this site, which is really an online catalog that hooks girls with games and activities (many based on the products for sale), and lets you make wishlists and actual purchases.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that this site is part of the Everything Girl Web site, an uber-site that aggregates several girl-targeted games mostly having to do with fashion, dress-up, and toys. There are loads of ads and some of the ads are disguised as games.

What's it about?

The main attraction on this site is the \"Fashion Emergency!\" game where you dress up the Diva Starz dolls by clicking on various tops, bottoms, shoes, and accessories. And of course, while you're there, you're encouraged to buy the real dolls (made by Mattel) as well as their clothes and accessories.

Is it any good?


If your daughter likes fashion and dress-up games, the ones at this site will more than satisfy. But beware that many of the games either promote shopping or actually sell products.

Families can talk about...

  • Families can talk about how this site tries to get you to buy stuff. What do they do to make the products appealing to kids who visit the site? Read our tips on selling to kids to get savvy about this type of marketing.

  • Talk about the images of the characters on the site and the portrayal of women's bodies as superskinny. Discuss body image issues.

Website details

Pricing structure:Free

This review of DivaStarz was written by

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What parents and kids say

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Kid, 10 years old April 9, 2008


Whose idea was it to close this site down? I loved it so much and i was so mad when they closed it down! i loved my diva starz and the website was great! Kids, voice your opinion and get the website back up!
Teen, 14 years old Written byrebma97 November 3, 2011

Wish they brought it back!

I used to play on this site all the time. It was fun. I wished they hadn't taken down, but I'm not as interested in it as I was before. However, I can see how parents may have a problem with it--there's nothing wrong with dress-up games, of course, but that's all you can do and it could be seen as reinforcing gender stereotypes. The girls' outfits, I think, were a bit skimpy, so that goes on the sexual content side.
Teen, 16 years old Written byRosebud95 February 21, 2012

Really, CSM?

I understand, this site does pretty much promote lots of fashions and trends, but WHY did CSM rate this IFFY for 17?