Ego-City Website Poster Image




Cool mobile social game with some risque stuff.
Parents recommendPopular with kids

What parents need to know

Positive messages

To advance in the game, players have to interact with each other -- which, based on the clubs, could include hooking up or fighting. There's lots of opportunity for rejection. On the other hand, players are rewarded for doing nice things, like giving gifts.


Fight Club, also in prototype, is an "extreme fighting game" with punching, kicking, and weapons.


The Love Lounge is a dating game that promises to let users "take avatar affection to new heights." Two of the options in the prototype are "fondle" and "flash." Some of the graphics on the home page are dubbed as "sexy."


If you leave the profanity filter on (the default option), curse words are censored ("f###ing") or replaced with neutral words -- e.g. "ass" becomes "amigo."


The basic version is free online. Players can download the full version to their cell phones for free, or pay to play the full version online. Players can earn or purchase tokens to buy things like furniture and accessories.

Drinking, drugs, & smoking

The Love Lounge is a bar. Doing "body shots" is one of the actions there. A martini glass graphic is prominent on the home page.

Parents Need to Know

Parents need to know that this is a social networking game for cell phones that can also be played online in a more limited version. Users ages 13+ can sign up with an email address, password, and username, and can opt to receive promotional emails. The object of the game is to increase the status of your avatar by socializing with other players, including chatting. The chat has a filter for profanity that can be turned on or off; either way, since it's an open text field, players can still have iffy conversations or exchange personal information. Two upcoming game features, Fight Club and Love Lounge, seem to have violent and sexual content, respectively. Profiles have a privacy settings.

What's it about?

Ready to take social networking on the road? EGO-CITY.COM -- aka EGO -- is a multiplayer game designed for cell phones, but a limited version can also be played online. The main goal is to increase the social status of your \"super avatar,\" or EGO, by interacting with other players -- chatting, competing in games, flirting, debating, giving gifts, etc. Activities like these earn points, which can be used to unlock rewards like a new selection of hairstyles or \"toys\" like a chemistry set. They also shape your avatar's personality and abilities, allowing it to pass through stages of life, beginning with High School and ending with Enlightened.

Is it any good?


Dressing your avatar and buying accessories is nothing new in the virtual world, but watching your avatar "evolve" through social interactions and activities is a fun twist. And when was the last time you had an ESP battle online? Next up, EGO plans to launch "clubs" where avatars can hang out -- including the Love Lounge, where you can find a soul mate (or cheap date) based on a personality assessment. EGO might be headed in a too-hot-for-teens direction, but overall, it's a creative and well-designed game. (P.S.: There's an EGO application for Facebook.)

Families can talk about...

  • Families can talk about Internet safety with social networking sites and how nothing is private on the Internet. What information is OK to share, and what information should you keep to yourself? Families can also talk about what virtual communities are. What appeals to kids about using an avatar rather than a true identity? What does an avatar tell you about the real person behind it?

Website details

Genre:Social Networking
Pricing structure:Free

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What parents and kids say

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Teen, 17 years old Written bycalifornia 1700 March 3, 2011
i think that it is just really great
What other families should know
Great messages
Safety and privacy concerns
Kid, 8 years old February 28, 2011

Hey this is safe for me i use 2 go on f til busted

Im only 8 yrs old right now and i go on EGO city my name on it is chb820282 and im fine on it my parents DON'T kno all bout it
Kid, 9 years old July 28, 2010

Heavily filtered and OK for tweens.

There is a Love Lounge, but no romance ever goes on in there. All swear words are blocked out. Over all, this is an OK site for tweens.