A lot or a little?
The parents' guide to what's in this website.
What parents need to know
What's it about?
Created for girls ages 8-14, ESTTODAY.COM ("Est. Today") features lots of shopping, a bit of social networking, and a DIY design studio that allows users to customize T-shirts and purchase their finished products. Girls start with one of four plain tees -- priced at $16 each -- and can add a variety of illustrations, slogans, patches, and crystal accents. The more blinged-out the shirt, the more it costs. Other activities include chatting, entering design contests, and watching video recaps of Project Runway.
Is it any good?
It's fun to customize T-shirts and check out other users' creations, although girls who come expecting to create designs from scratch may be disappointed. Also, shirts with lots of elements can cost upwards of $40 a pop. There's not a whole lot to the site's other features; besides designing shirts, the main focus is the store, which sells Est. Today clothing and other brands. The site requires Flash, and some features can be very slow to load.
Talk to your kids about ...
For kids who love creativity
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