Website review by
Susan Yudt, Common Sense Media
EstToday Website Poster Image

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Skimpy features, high prices limit T-shirt design studio.

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Kids say

age 9+
Based on 1 review

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A lot or a little?

The parents' guide to what's in this website.

Positive Messages

Chat is limited to friendly pre-scripted phrases. Clothing is age-appropriate, and some items feature positive themes (peace, recycling).


This is largely a shopping site, and some items are quite expensive.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that this interactive Web site lets visitors design their own T-shirts and buy them -- and other clothes -- in its online store. There's a community feature, but chat includes pre-scripted phrases only. An email address is required for registration.

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Kid, 9 years old July 16, 2010

What's it about?

Created for girls ages 8-14, ESTTODAY.COM ("Est. Today") features lots of shopping, a bit of social networking, and a DIY design studio that allows users to customize T-shirts and purchase their finished products. Girls start with one of four plain tees -- priced at $16 each -- and can add a variety of illustrations, slogans, patches, and crystal accents. The more blinged-out the shirt, the more it costs. Other activities include chatting, entering design contests, and watching video recaps of Project Runway.

Is it any good?

It's fun to customize T-shirts and check out other users' creations, although girls who come expecting to create designs from scratch may be disappointed. Also, shirts with lots of elements can cost upwards of $40 a pop. There's not a whole lot to the site's other features; besides designing shirts, the main focus is the store, which sells Est. Today clothing and other brands. The site requires Flash, and some features can be very slow to load.

Talk to your kids about ...

  • Families can talk about designing clothes. What did you like about designing your own T-shirt? What would make the design feature more fun? Families can talk about more hands-on (and potentially cheaper) options, like purchasing decals and paints at a craft store.

Website details

  • Genre: Creating
  • Pricing structure: Free
  • Last updated: November 11, 2020

Our editors recommend

For kids who love creativity

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