For Girls in Science

Website review by
Erin Brereton, Common Sense Media
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Super, slightly static STEM info and inspiration for girls.

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Educational Value

Kids will learn about science, technology, engineering, and math careers. Profiles emphasize how women started out in STEM positions; girls will also see average salary, degree, and other job specifics and learn about early training programs. Select videos also feature science experiments and research information. As far as interaction, visitors primarily read and watch videos. Girls can take a career quiz and post blog comments, but they won't get individualized content or feedback. That may deter girls from visiting the site frequently; however, stopping by just once will help them learn about STEM opportunities -- and may inspire some to enter STEM fields. With a few updates and more options for interaction, it could become a great resource for interested tweens. 

Positive Messages

The site aims to educate and inform girls and to inspire them to pursue a career in science, technology, math, or engineering.


Makeup manufacturer L'Oréal sponsors the site, but kids won't see a ton of ads or product references. Google ads appear below some site videos from YouTube.

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What parents need to know

Parents need to know that kids don't have to register to use this empowerment- and career-focused site for girls interested in STEM subjects. Generally, For Girls in Science provides a fairly insular experience. Videos appear within the browser, but kids can click on some and end up on YouTube, which houses many not-kid-friendly clips. Users also can include a website URL when posting a blog comment. However, site comments are sparse, and moderators approve messages before they appear on the site, which seems to have helped keep content clean. Even though this is the brainchild of makeup company L'Oreal, For Girls in Science is strictly about encouraging girls to explore and possibly enter STEM fields; it's a great place for budding engineers and scientists to visit.

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What's it about?

L'Oréal's For Girls in Science site is about math, science, and tech pioneers -- not makeup. Girls can check out written profiles of more than three dozen women in STEM fields, ranging from 1800s mathematician Ada Lovelace to modern-day biologist Joanna Lynne Kelley, who studies genetic fish mutations. A blog showcases STEM field standouts; you also can view more than 50 high-quality videos featuring innovators, research, and STEM career and pre-collegiate program information, which can be sorted by field.

Is it any good?

FOR GIRLS IN SCIENCE, created by cosmetics manufacturer L'Oréal, was designed to encourage girls' interest in STEM -- science, technology, engineering, and math.  

The upbeat, supportive tone helps infuse profiles and other content with a you-can-do-it attitude. The site often relates adults' achievements to readers' lives. The "Women in STEM" section, for example, notes that the profile subjects were once "young girls just like you -- curious, questioning, and exploring the world."

For Girls in Science serves as a good primer to educate elementary-level through high school-age girls about opportunities in STEM fields. The site would be an even stronger learning tool with educational practice exercises and more information on the early steps girls should take to prepare for a STEM career. In its current format, For Girls in Science generally serves as a one-time resource; adding more interactive content might also encourage girls to visit the site for regular inspiration.

Talk to your kids about ...

  • Families can talk about women in STEM fields and gender bias. Talk to your child about subtle gender-based messages some TV shows and products convey. Ask your son or daughter to identify a few gender-bias examples, and discuss why they're generalizations, not fact.

  • Ask your child which career featured on the site seems most interesting. Which elements make it look like fun? How can they find out more about which skills and education are required? 

  • Users have to enter an email address when posting a blog comment, but other users won't see it when the comment goes live. Why wouldn't you want your e-mail address to be posted? What other information should you keep out of comment posts?

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