Trivial but fairly tame celeb site from gossip mag veteran.

What parents need to know

Positive messages

The site’s focus on looks -- including weight loss tips and critiques of stars’ fashion missteps -- could make an “average” teen feel inadequate.


A poll that accompanies a story about a celebrity scuffle asks, "Would you ever physically attack your man if you thought he was cheating on you?" One of the responses is, "Yes! Claws out, baby!"


There's no sexually explicit content, but there's a lot of discussion about celebs' affairs, leaked sex tapes, and other relationship foibles.


The site says that comments are moderated, but one recent comment had the word "s--t" spelled out. There are some rude comments, such as these responses to a post about  Project Runway winner Irina Shabayeva: "TOO BAD THIS B**CH WON…she’s an egomaniacal a**!" and "MY GOD WHAT IS UP WITH IRINA’S KNEES? I may vomit." Overall, there aren't many comments on the site.


Lots of ads for beauty products, accessories, entertainment, and more. Some of the posts about products seem like advertorials.

Drinking, drugs, & smoking

There's one post about Chris Brown -- who's under 21 -- abstaining from alcohol on Thanksgiving.

Parents Need to Know

Parents need to know that this gossip, celebrity, and style site was recently revamped under the direction of magazine mogul Bonnie Fuller (Us Weekly, Cosmopolitan), its new editor-in-chief. Like the aforementioned mags, the site is entertaining but shallow. Users can comment and create a private profile -- which provides the site with information about demographics and interests -- but otherwise, there's very little interactivity so far. Although the site doesn't have any educational or social value, there's nothing that's particularly explicit.

Is it any good?


Although HOLLYWOODLIFE is billed as "your celebrity news, style and gossip BFF," it's really more of a frenemy. The tone alternates between snarky and fawning, poking fun at some stars' style -- and lifestyle -- choices, while flattering others. Basically, it's not much different than most of the gossip mags on the newsstands, including editor-in-chief Bonnie Fuller's own creation, Us Weekly. The site promises lots of interactive content, but so far, it falls short in that department. Overall, it's nicely designed and mildly entertaining, but nothing special.

Online interaction: Bonnie Fuller's letter to readers promises lots of online interaction, but currently, the only interactive feature is posting comments.

Families can talk about...

  • Families can talk about the site's attitude toward food and weight. Beyond the typical get-fit tips, there are some more subtle messages, like the caption "Naomi Watts indulges herself with a pizza," or a post that's all about Blake Lively's appetite, listing items she ate at a recent breakfast outing. Why are these sightings considered newsworthy? Why is Naomi Watts "indulging" in a pizza, rather than just "eating" it?

  • Families can talk about our obsession with celebrities, especially when it comes their fashion flops, failed relationships, or run-ins with the law. Are gossip sites more intriguing when they're reporting on stars' bad behavior rather than sharing good news? Why or why not?

Website details

Pricing structure:Free

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What parents and kids say

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Teen, 14 years old Written byFluzzi March 12, 2011


What other families should know
Too much violence
Too much sex
Too much swearing
Too much consumerism
Too much drinking/drugs/smoking
Safety and privacy concerns
Parent of a 3, 7, 10, 11, 17, and 17 year old Written byTreythetired April 23, 2010


Not for kids 11- DEFINITELY For 13+ I'm even still iffy about it.
What other families should know
Too much sex
Too much swearing
Kid, 12 years old January 18, 2010

Perfect for older kids, but not tweens.

Just by the look of it, even I think, as a twelve year old girl that this site is ment more for teenagers. Maybe like 15 and up.
What other families should know
Too much violence
Too much sex
Too much swearing
Too much drinking/drugs/smoking


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