A Lot or a Little?
What you will—and won't—find in this website.
Playing board games with your family as a way to learn analytical and educational skills is one positive message here. Getting bombarded by ads? Not so positive.
Violence & Scariness
A few battle action-heavy Hub TV shows, like G.I. Joe Renegades and Transformers Prime, have episodes or clips kids can watch on the site. There's also an entire section of online games here called "Blasting" games: "Get hit by three bombs and the mission is over."
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Sex, Romance & Nudity
The Jem and the Holograms show sometimes has flirtatious scenes and cat fights over men between stereotypical characters and scantily clad, heavily made-up female characters.
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Products & Purchases
The Hub TV network is owned by toymaker Hasbro Inc. and Discovery Communications. With that in mind, it's difficult to overemphasize that the site is ad heavy (you have to watch an ad before entering every game, for example). Almost all of the characters in the shows, as well as the games in the game shows, such as Pictureka!, and the online games themselves, are all like built-in product placement ads for the Hub network and for Hasbro toys. The new Club Hub features "Club Bucks" for kids to buy online virtual "stuff" for their Club Hub rooms.
Parents Need to Know
Parents need to know that HubWorld.com is very heavily ad-, brand-, and character-driven. The Hub network is owned by Hasbro Inc. and Discovery Communications and often seems a bit overly promotional, kind of like one big ongoing ad for their toys and games. There are some sweet, harmless shows here like My Little Pony and Family Game Night; others like The Haunting Hour and G.I. Joe may be objectionable to some parents. Most of the games are fun, and a few even have some real educational value.
Is It Any Good?
Despite the constant ads, there's some fun here in the handful of quality games and some cute videos on HubWorld.com. If your kids like the shows on The Hub network, they'll like this site. A big question remains whether the new Club Hub -- where kids can register, get an online "room," earn points, and join online communities (currently in beta) -- will have age-appropriate controls and be more than just an in-training shopping mall for its parent companies. If so, this may become a fine place for Hub show fans to hang out occasionally and enjoy.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.