A lot or a little?
The parents' guide to what's in this website.
What parents need to know
Parents need to know that this free social networking website is aimed at teen girls, but offers limited privacy, no moderation, and no parental controls. There’s a strong focus on beauty, fashion, and celebrity, but not much substance to keep teens interested other than some short posts that plug products and retailers along with a smattering of photos of popular celebrities and current celebrity “crushes.” The social network function encourages participation but currently isn’t very active. A dedicated Advice area gives users access to so-called specialists who can privately (via email) answer teens’ questions about health, skin care, nutrition, education, modeling, and more.
- Parents say
- Kids say
Is it any good?
With so many social networking sites clamoring for girls’ time and attention, any new site needs a hook to draw them in and keep them coming back. But instead of finding that one key thing that girls will be drawn to and then executing it well, IMFRENZY has tried to throw everything into the mix. The result is a social network site that tries to offer a little of everything -- yet none of it is done particularly well. And none of it is particularly safe for its teen users. Users will find fluffy celebrity news, gossip, and photos as well as some seriously lame online games. There are brief blogs that tout fashion favorites and push product (such as clothes from H&M and makeup from Essie). Teens can also seek out confidential, emailed advice from “experts” in a wide array of topics, but offering up an email address and a personal question to an adult stranger seems risky.
Talk to your kids about ...
The many places teens can turn for advice. Websites such as this offer the opportunity to seek advice from strangers. What are other, safer ways to seek out advice?
Using common sense and good judgment while online. What rules of the road should teens follow when they’re interacting with others in a social network?