In the Fab Lane

Website review by
Jacqueline Rupp, Common Sense Media
In the Fab Lane Website Poster Image

Product no longer available

Safe, positive tween site doles out advice -- and ads.

Parents say

age 9+
Based on 1 review

Kids say

age 9+
Based on 5 reviews

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A lot or a little?

The parents' guide to what's in this website.

Positive Messages

Although the site does cover celebrities and fashion trends, there is also advice from trained medical professionals who offer support and advice on adolescent issues, both physical and psychological with the overall message that it's important to take care of your health (not just your appearance). Kids can also learn about ways to handle cliques and peer pressure while being encouraged to try new things, like sports and the arts.


The Web site pledges that they "do not sell anything" and that's true to a point, except when you get to the advertising on the site. Retail clothing sites like Jessica Simpson Kids and Shabby Apple along with media promotions for Epic Records and teen-targeted books are all advertisers and get promoted by the site on the homepage. This makes it  tricky for users to tell the difference from the editorial.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that this tween lifestyle magazine combines celeb gossip, fashion advice, and social networking in a seemingly safe package. But although the site is free, much of the content is actually advertising in the disguise of editorial. And while users are in control of content they receive from other members, users are unrestricted in what they are able to write on their profile page.

User Reviews

  • Parents say
  • Kids say
Adult Written byShopLikeAnna September 1, 2009
Thank you for the review! I would just like to say that InTheFABLane's editorial content is actually editorial, not advertising in disguise. FAB does not... Continue reading
Teen, 14 years old Written bypurplexmonster July 2, 2010
Love it!
Kid, 11 years old November 21, 2009
This website has been shutdown by the owner!

Is it any good?

IN THE FAB LANE sounds like a site that might be blinged out and celebrating expensive lifestyles of the rich and famous. But the tween site is actually fairly grounded with the advice it doles out. The profile pages offer a somewhat safer social networking experience than larger sites like Facebook. The biggest problem with Fab Lane is its decision to become essentially an advertising tool for businesses looking to reach the tween age. In the least, advertising should be clearly labeled, rather than disguised as real content as it is now.

Online interaction: The message forum, known as Blab is a heavily moderated feature that only allows for preapproved messages to be posted. You can make friends with other users by using a search tool that matches users up by interests, geographic location (you can search by state), and gender. Once two users agree to be friends they can send unrestricted messages to each other. These messages then appear on the recipient's profile page.


Talk to your kids about ...

  • Families can talk about how to recognize advertising. On this Web site, it's really hard to tell what's an ad and what's not. What are some clues that Web content is advertising? Why do you think companies don't come right out and say when they are trying to sell you something?

  • On this site you can make friends by searching members by their interests. Do you think this is a good way to make friends? Are the friends you meet online as close to you as the friends you talk to offline?

  • Families can talk about tween issues. Do Web sites, like this help you through some of your issues or concerns relating to your body and self esteem? Would you prefer to talk to someone close about your problems or is it safer and less embarrassing to read advice online?

Website details

  • Genre: Educational
  • Pricing structure: Free
  • Last updated: April 26, 2017

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