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A lot or a little?
The parents' guide to what's in this website.
What parents need to know
Parents need to know that this is the online home for the tween magazine of the same name that launched in early 2007. The site is safe for kids, although it does focus on fluffy girl stuff. The language is clean, both on-site content itself, as well as in the user-supplied reviews. Kids have to register (under 13 need parental permission) to access all content. Banner ads are noticeable, and promote a variety of things -- from phone and banking services to fashion and downloadable emoticons.
What's it about?
In addition to daily teen-focused entertainment news updates, KEWLMAG.COM offers music, movie, and book reviews (including some that are user supplied) and articles with bite-sized snippets about fashion and style, beauty and dieting, celebrity looks, how to buy the perfect gift for your crush, and overcoming your most embarrassing moments.
Is it any good?
Kewlmag.com is pretty fluffy, but has mostly positive messages. Amidst the fluff, there are some pieces with a little more depth, like some articles from E/The Environmental Magazine with tips on how to live a greener life. The site's main attraction for kids seems to be the redeemable points that can be earned playing games like "Match these Celebrity Siblings" or "Guess the Real Names of Your Favorite Celebs." There are also other arcade-style games.
Talk to your kids about ...
Families can talk about the difference between the magazine and the site. Why would you want to go to a magazine's site as well as read the print version? What do you get out of writing reviews? Families can also talk about the value of material items such as clothes and accessories. Are these things really important to be liked and accepted?