Website review by
Denise Duval, Common Sense Media
Kewlmag Website Poster Image

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Tween mag site is safe, but has some girly fluff.

Parents say

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Kids say

age 10+
Based on 5 reviews

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A lot or a little?

The parents' guide to what's in this website.

Positive Messages

Some site content is shallow, but there are also positive messages about eating right, exercising, and concern for the environment.


Some dating advice, but that's about it.


Advertising is noticeable on the site, and all interactive features are geared toward winning prizes. There are also a ton of coupons, which are incentive to buy things.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that this is the online home for the tween magazine of the same name that launched in early 2007. The site is safe for kids, although it does focus on fluffy girl stuff. The language is clean, both on-site content itself, as well as in the user-supplied reviews. Kids have to register (under 13 need parental permission) to access all content. Banner ads are noticeable, and promote a variety of things -- from phone and banking services to fashion and downloadable emoticons.

User Reviews

  • Parents say
  • Kids say

There aren't any reviews yet. Be the first to review this title.

Kid, 11 years old July 9, 2012

about this site

I think its great and will help others to learn things no other person could teach one another
Kid, 10 years old April 26, 2010
love it.

What's it about?

In addition to daily teen-focused entertainment news updates, KEWLMAG.COM offers music, movie, and book reviews (including some that are user supplied) and articles with bite-sized snippets about fashion and style, beauty and dieting, celebrity looks, how to buy the perfect gift for your crush, and overcoming your most embarrassing moments.

Is it any good? is pretty fluffy, but has mostly positive messages. Amidst the fluff, there are some pieces with a little more depth, like some articles from E/The Environmental Magazine with tips on how to live a greener life. The site's main attraction for kids seems to be the redeemable points that can be earned playing games like "Match these Celebrity Siblings" or "Guess the Real Names of Your Favorite Celebs." There are also other arcade-style games.

Talk to your kids about ...

  • Families can talk about the difference between the magazine and the site. Why would you want to go to a magazine's site as well as read the print version? What do you get out of writing reviews? Families can also talk about the value of material items such as clothes and accessories. Are these things really important to be liked and accepted?

Website details

  • Genre: Brand Sites
  • Pricing structure: Free
  • Last updated: May 5, 2017

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