A Lot or a Little?
What you will—and won't—find in this website.
Products & Purchases
The site is primarily an online store, so consumerism is a big focus. Kids can buy products, and ads are everywhere.
Parents Need to Know
Parents need to know that this site is primarily an online store, so, of course, the Lego toy lines are heavily promoted. There's a message board where Lego aficionados can talk to one another, and it appears safe; the site creators assure us that each message is reviewed by a moderator before it's posted. Although most of the games and activities on the site have little educational value, a few engage kids in creative play or virtual construction. Under the CCPA law you have the right to protect your personal information. Make a Do Not Sell request to Lego.
Is It Any Good?
A bit overwhelming but fun nonetheless, Lego.com offers Lego fans everything they could ever want -- and even some things they didn't know they wanted. It might be helpful to have a destination in mind when entering this site, as kids could easily get bogged down for hours browsing, chatting, and playing games.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.
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Our Editors Recommend
Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.See how we rate