Website review by
Erin Brereton, Common Sense Media
LolasLand Website Poster Image
Popular with kids

Product no longer available

Fun, safe, and very pink world for tween girls.

Parents say

age 10+
Based on 4 reviews

Kids say

age 9+
Based on 20 reviews

Did this review miss something on diversity?

Research shows a connection between kids' healthy self-esteem and positive, diverse representations in books, TV shows, and movies. Want to help us help them? Suggest a diversity update

A lot or a little?

The parents' guide to what's in this website.

Positive Messages

The Lola message is to "be happy being you."


A filter screens out swear words, and according to site rules, if you manage to slip one through, you could be asked to leave the community.


Fashion and makeup choices all seem to come from just a few stores, making the content feel pretty much like an ad -- but mentions of the Lola book series are actually pretty minimal.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that you can build a profile on, but it's all anonymous -- you're only identified by your screen name. Instead of letting users post their own snapshots, the site encourages safe social networking by having girls create a customizable avatar and upload pre-selected photos of things like cute animals. You need to register to set up a profile or jump around the various parts of the land, like Lola's Lounge. Girls supposedly need parental permission to join, but they can get immediate access by submitting their email and any email they claim is a parent's. All the site does is send parents a notification email letting them know that their child is using the site.

User Reviews

  • Parents say
  • Kids say
Parent of a 11 and 15-year-old Written bycatkenobie January 5, 2010

Website shut down

No more LolasLand. I wish I would've found this website sooner. I think my daughter may have liked it.
Parent of a 9-year-old Written bytlwells November 14, 2009


I am confused if the parents are citing excessive violence, inappropriate language and drugs on this site why are they ok with it?
Kid, 12 years old July 30, 2011
Kid, 9 years old February 28, 2011

What's it about?

LOLASLAND.COM is based on the fictional character Lola Love, who has her own book series published by HarperCollins Children's Books. Funky lounge-like music rings out as you travel through the ultra-girlie, very pink site and take quizzes, read 'zine articles on topics like palm reading, and check out movie reviews. The site's currency is called Lola Bucks. You earn them by playing games and taking part in site activities. You can also buy furniture and other items to decorate parts of the online world. However, users won't get access to one section -- the Magic Garden -- for a while: Entry costs a whopping $171,500 Lola Bucks.

Is it any good?

It's a little suspect that many of the featured fashion items come from the same places; that whole section feels kind of like a covert ad for UK-based stores like Topshop. But as virtual worlds go, this one is pretty impressive. There's plenty to read and do and some really cool effects, like the option to select sky themes including lightning and fireworks -- which can be changed from day to night with a flip of a virtual light switch.

The social networking aspect really is pretty safe. Users can add one another as friends, but interaction on the site is low; and to keep things clean, all status updates go through a language filter before being posted.

Talk to your kids about ...

  • Families can talk about why it's a good idea to have just a username and not your real name for an online profile. Is it safe if you just use your first name? What other kinds of information should you think twice about before including it in a profile?

Website details

  • Genre: Virtual Worlds
  • Pricing structure: Free
  • Last updated: May 1, 2017

Our editors recommend

Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

See how we rate

About these links

Common Sense Media, a nonprofit organization, earns a small affiliate fee from Amazon or iTunes when you use our links to make a purchase. Thank you for your support.

Read more

Our ratings are based on child development best practices. We display the minimum age for which content is developmentally appropriate. The star rating reflects overall quality and learning potential.

Learn how we rate