A Lot or a Little?
What you will—and won't—find in this website.
Positive messages focus on the fun in science, discovery, and community.
Bad language and rude behavior is prohibited; kids seem to follow these rules.
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Products & Purchases
Users have to watch ads before playing some of the games. Some of the ads are for sugary cereals and snacks. The site sells "Evercredits" for real money; they can be used to access premium content.
Parents Need to Know
Parents need to know that Mad Science Kids Club is a science-themed social networking site with robust parental controls that make it safe for younger kids. Despite its name, the site isn't purely educational; there are plenty of just-for-fun games, goofy photos, and songs from popular teen performers. Parents may not be too keen on the junk food ads included in the videos -- or the fact that they have to pay for their kids to access premium features.
Is It Any Good?
Mad Science is an international, for-profit franchise that delivers science education programs to schools, parties, museums, and more. Its new online venture, MAD SCIENCE KIDS CLUB, aims to create a science-based social networking presence that's safe for younger kids. It certainly scores in that regard, offering age-appropriate content and extensive parental controls. The social aspect hasn't really taken off yet; the site's groups and user-generated content aren't particularly robust. More engaging are the games, which range from arcade-style offerings to educational puzzles and word exercises. The site also offers several intriguing applications, such as Lab Rat, in which scientists answer kids' questions; visitors must pay to access them.
Online interaction: Kids can make friends, post comments, and join and create groups. Interactions are friendly and respectful.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.
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