The site is a useful educational tool for a generation who are going to be using the internet all their lives. But it is useful primarily because it gives parents an opportunity to discuss with their children at this young age, issues such as privacy, how well we can really know someone we met on the internet, etc. The games are educational. I do however have some concerns that it does focus on buying 'things' a lot. It would be nice if they could start to introduce some more creative content.