Moxie Girlz

Website review by
Jacqueline Rupp, Common Sense Media
Moxie Girlz Website Poster Image
Popular with kids
Doll world promotes mix of positive attitude and fashion.

Parents say

age 12+
Based on 8 reviews

Kids say

age 9+
Based on 31 reviews

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Educational Value

MoxieGirlz wasn't created with educational intent, and we don't recommend it for learning.

Positive Messages

The Moxie motto is "positive attitude and confidence, the courage to go for it and energy in everything you do." Although the Moxie Girlz are supposed to be well-rounded characters who like creativity and friendship, the site does still promote an emphasis on beauty and appearances, with games like Beauty Blitz and Moxie Salon.

Violence & Scariness
Sexy Stuff

The site is a promotion for the line of Moxie Girlz dolls. The dolls are featured heavily on the site and their accessories play a part in activities. There is also a products page that shows off the whole line of Moxie toys and a "where to buy" feature, displaying links to online retail stores like Toys 'R Us and Target. These links connect directly to the online stores and there is no warning page to alert users that they are leaving the Moxie Girlz site. There are also ads for Kmart's Moxie Girlz sales on many pages.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that this site promotes the self-esteem and confidence of "moxie," but it also focus heavily on beauty and the importance of looking good. Beauty-themed activities are balanced out by other features, like a weather center and virtual magazine-publishing tool. Parents also need to know that the dolls are heavily promoted on the site, so kids visiting might be persuaded to buying the items featured.

User Reviews

  • Parents say
  • Kids say
Parent of a 5, 13, and 15-year-old Written byNebraskagirls May 12, 2014

Not for kids.

Marina laughs at the buyings. Jenna and Yuki don't pay.
Parent of a 2, 6, and 8-year-old Written byKittycat56 April 5, 2014

Moxie Girlz is the best!

Krissy fave game is the magazine maker.
Kid, 9 years old July 7, 2014
i love it
Kid, 9 years old July 2, 2014

Is it any good?

Spring-boarding off of the premise of fun, creative characters inspired by the Moxie Girlz line of dolls, MOXIE GIRLZ  features a few unique attractions for girls. The weather app is a useful girl-geared device, while the magazine design studio gives girls the chance to be editor-in-chief of their own Moxie magazine. But these features still focus too much on promoting the toy line for them to really be a regular stop for visitors. If girls were able to have a little more input on the content of their online magazine, this feature would hit a home run. 

Online interaction: Users cannot directly interact with each other.

Talk to your kids about ...

  • Families can talk about how girls are portrayed in toy doll images. Do you think it is OK for toy makers to emphasize certain facial features, like eyes and lips, or would you like to see a more realistic looking doll? Do you think dolls that appear too grown up can be bad for a girl's self-image?

  • How do you feel about glamorous toy characters, like the Moxie Girlz and Barbie. Do these beautiful dolls with long flowing hair, slim figures, and perfect features give girls a  true sense of real beauty?

  • Families can talk about smart ways to enjoy commercial websites. Many sites aren't just designed to be fun, they are also created to sell a product. What should you be aware of when visiting a commercial site? How can you enjoy a site while not being taken in by the product promotion?

Website details

  • Subjects: Hobbies: fashion
  • Skills: Creativity: imagination, making new creations
  • Genre: Fashion/Beauty
  • Pricing structure: Free
  • Last updated: November 11, 2020

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