Games, videos, ads, and links to inappropriate content.

What parents need to know

Positive messages is home to many different TV shows, so messages vary.


Kids have access to all the Nick shows -- some of which contain cartoon violence. Moreover, the links at the bottom of's pages link to sites like, which has some violent games.


There are links on the bottom of to sites like that have sexual content.


The Club, Nick's virtual world, uses language filters.


There are lots of kid-targeted ads for everything from food to TV promos to music to PG-13 movies. There are also sponsored links, which are links related to the search terms you typed. In some areas of the site, it'll warn you before an ad plays.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that this site is the TV channel Nickelodeon's home on the web. It has a huge library of harmless, fun games that are occasionally educational, but mostly arcade-like, as well as a virtual world called the Club. It's important to note that ads run amok on this site -- from banner ads to streaming video commercials to pop-ups with hard-to-see close buttons. The ads are distracting and make cleverly designed activities difficult to find and appreciate. Once on this site, kids can have access to any Nick show, movie, sister site -- anything Nick, for that matter. But parents -- once on the site, kids also have access to other sites owned by Viacom, including, which has sexual and violent content. Your kids may not look down in the footer, but if they do, there is nothing that restricts access to sites geared toward older teens.

Is it any good?


Buyer beware: NICK.COM advertises heavily on this site. With every new page, banner ads run at the top and side of the screen, streaming videos and commercials run to the right side of the screen, and internal website feature ads run in the middle of the screen. The latter is especially distracting as they are animated and cycle through different ads that kids have to scroll past to see all the buttons for each section. Commercials and ads not related to are touting products that are unhealthy, such as sugar-filled cereals and snacks. If kids click on the Shop button in the main toolbar, they're taken to a different site to shop for Nick-related books, videos, toys, games, and clothing. However, hidden under advertisements and sketchy and overwhelming navigation are some valuable ways for kids to creatively participate in different activities.

But the most troubling part of the site is buried at the bottom in the footer. There kids can have unrestricted access to sites like, which has games with violent and sexual content.

Online interaction: Users interact in the Club, Nick's virtual world, as well as on bulletin boards. Chat in the Club uses a dictionary screened by Nick, as well as what the site calls a "Dirty Phrase Checker."

Families can talk about...

  • Families can talk about their favorite Nick TV shows and how they are represented online. Does the online content make you enjoy the show more? They can also discuss how to tell the difference between an ad and actual content. Why do you think the lines are blurred?

  • Families can talk about advertising and the effects it has on themselves and on their kids. How can you tell when a site is trying to sell to kids or to their parents?

  • Families can also talk about setting computer time limits so kids get a balance of activities, both online and off, in their day.

Website details

Pricing structure:Free

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Learning ratings

  • Best: Really engaging; great learning approach.
  • Very Good: Engaging; good learning approach.
  • Good: Pretty engaging; good learning approach.
  • Fair: Somewhat engaging; OK learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Kid, 8 years old April 30, 2011

Nice for kids

Pretty good however, there is violence but strangely, there is some math games and grammar games
What other families should know
Too much violence
Too much consumerism
Educational value
Great messages
Teen, 14 years old Written bystar girl April 9, 2008

It was OK- I got lost a ton!

I think that I am not the only one at my school in San Francisco that gets lost on Nick's Website. We all like doing the Spongebob games but we can never seem to get to it. Nick is fun but hard to get to.
Adult Written byAshtonJean May 22, 2015


What other families should know
Great messages
Safety and privacy concerns


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