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The parents' guide to what's in this website.
What parents need to know
Parents need to know that this award-winning site teaches kids about the evils of smoking and how to quit by making carefully weighed choices. It's part of a media campaign that's funded by Colorado's 2004 tobacco tax and takes kids through a virtual town called C-Ville where the message of owning those educated choices (choices being the "C" in all this) is presented in a hip and non-preachy way. There are no advertisements and there's nothing to buy with cash on the site.
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What's it about?
At WWW.OWNYOUROWNC.COM "C" stands for choice, and this site teaches kids about the evils of smoking and how to quit by making carefully weighed choices. Working their way through C-Ville, kids will find information about the health, cosmetic, and social affects of smoking, as well as addiction and the big tobacco industry. At the C-Ville drive-in, for instance, kids can find good reasons why smoking isn't cool through short videos, informational snippets, and graphic photos of tobacco usage gone bad. And downtown, the vending machine dispenses C-coins (also collected throughout the site), which can be redeemed for wallpaper, ringtones, and buddy icons.
Is it any good?
"Welcome, my friend, to C-Ville," says an animated sun with a cool accent. "Where you go and what you do is your choice. Every choice you make defines you. Own your choice." With brilliant graphics and a fun interface, this winner of the 2007 Youth Webby Award brings that message home to kids without being condescending. Challenging games, quirky movie clips, and effective incentives are just some of the features that make this site a winner. There are some things at www.ownyourownc.com specific to kids in Colorado (events and news), but the overall message and main event content here is dynamite.
Talk to your kids about ...
Families can talk about which kind of choices are easy and which are hard. What was the last choice you had to make that defines who you are? What did it show other people about you? Were there other options that were easier, but not the right choice for you? Have there recently been choices where options had to be carefully weighed before acting?
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