Website review by
Jean Armour Polly, Common Sense Media
PBSKids.org/DontBuyIt Website Poster Image
Interactive site for media consumers of all ages.

Parents say

age 9+
Based on 1 review

Kids say

age 7+
Based on 5 reviews

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A lot or a little?

The parents' guide to what's in this website.

Positive Messages
Drinking, Drugs & Smoking

What parents need to know

Parents need to know that there is no "real" advertising on the site.

User Reviews

  • Parents say
  • Kids say
Adult Written byCathy Feldhake November 19, 2017

no longer available

This was a great website to teach kids about advertising tricks. It was flash based, so it seems to be gone.
Teen, 15 years old Written byrebma97 April 12, 2012

Good, educational, fun

This site is good. It teaches kids about advertising tricks and to not always buy what you see on an ad. There are some fun games and there are fake ads on here... Continue reading
Teen, 16 years old Written byMariah.Elena October 15, 2010
This is a very great website! It's so clean and pure compared to the stuff that is online these days. :P I like it! I would let my younger sisters or broth... Continue reading

What's it about?

Are you a smart media consumer? Do you have the skills to question and evaluate the advertising messages that bombard you everyday? If not, you'll learn a lot from this site. Even if you think you're pretty savvy, stop by and put your expertise on the line. Check out the advertising tricks section. Notice the banner ads on the top of the page? They feature some of the most common tricks Web sites use to get you to click. The Entertainment section tells all about how they make those magazine models look so gorgeous and how rock stars are packaged to appeal. In other things to do, try designing your own ad or your own cereal box. Find out how the choices you make affect the sales of your product. Finally, there's a section on what kids can do about all this: Tell the toy makers and media outlets what you think. Addresses and emails are provided.

Is it any good?

This super-smart site does a great job debunking the tricks of the advertising trade with a "show, don't tell" approach. Rather than just reading about concepts, users can test their skills spotting sneaky ads or trying to distinguish designer duds from thrifty alternatives. The information is simple enough for tweens to digest, but teens and adults will probably learn a few things, too. A colorful, clean design complements the content perfectly.

Talk to your kids about ...

  • Families can talk about media messages while playing the games together.

Website details

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