A lot or a little?
The parents' guide to what's in this website.
What parents need to know
Parents need to know that this online video channel showcases artists and labels that don't normally get mainstream coverage. Some videos and interviews contain cursing, crude humor, and sexual references, but in general, there's less of the slick, commercialized sex and violence than you'll find on many other music outlets. There's no social element right now, but Pitchfork plans to add chat, forums, and registration in the future.
What's it about?
The indie music gurus at Chicago-based pitchforkmedia.org launched PITCHFORK.TV, an online music video channel dedicated to artists you won't find in heavy rotation on MTV (one exception: Pitchfork perennial fave Radiohead). Their roster is heavy on indie rock, but also includes non-mainstream hip-hop, metal, folk, and electronic music, among others. In addition to current indie "it" bands like Vampire Weekend or the Liars, the site gives airplay to pioneers like Lee "Scratch" Perry and funk minimalists ESG. The site promises to add chat, forums, personal playlists, and other interactive features later this year.
Is it any good?
Pitchfork.tv is a great find for the serious music fan, or for the casual listener who's interested in expanding his horizons beyond what's on TRL. The site showcases an impressive array of live performances, and visitors with long attention spans will enjoy the full-length films featured on the site each week. Pitchfork professes to be "an independent company with no investment dollars or special interests," and it's refreshing to surf a music site that's not bogged down with ads or sponsorship.