Parents be aware
This site looks innocent enough, and the kids can have a lot of creative fun designing outfits and collections. HOWEVER - Parents pay attention to your child's activity on this site. There are users there who roleplay, calling themselves variations of "anon" (in their user names). Some of the content in roleplay is highly inappropriate, bordering on illegal, considering there are so many minors on this website. Its easy for something that starts innocent to go too far. Keep your kids off the social aspect of the site, and they should be alright.
What other families should know
Too much sex
Too much swearing
Too much drinking/drugs/smoking