Project Girl

Website review by
Susan Yudt, Common Sense Media
Project Girl Website Poster Image
Artsy site empowers girls to critique media messages.

Parents say

age 13+
Based on 1 review

Kids say

age 13+
Based on 1 review

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Positive Messages

Empowers girls to be themselves and offers excellent messages about self-esteem and individuality.


One use of the word "sucks" -- nothing stronger.


No ads -- except the ones being analyzed. Curricula and other materials are sold on the site, but the proceeds are used to fund Project Girl.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that this site is the online presence of a nonprofit arts initiative that teaches preteen and young teen girls about media literacy. Some racy ads are included in order to analyze their marketing concepts ("violence is sexy," "little girls are sexy"). Parents might want to explore this site with their daughters because there are a lot of important -- and often nuanced -- concepts to discuss.

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Teen, 14 years old Written bylesheardwifey November 30, 2010
i loveee it

What's it about?

"Can buying things really make you happy?" The creators of PROJECT GIRL say "No way!" A nonprofit arts initiative based in Madison, WI, Project Girl teaches junior high school girls to develop a critical eye when it comes to media literacy. The organization's efforts include workshops, curricula, and a traveling art exhibit featuring pieces created by girls. The Web site's videos, activities, and first-person creations explore consumerism, conformity, and body image.

Is it any good?

Project Girl provides a much-needed antidote to the ubiquitous media messages linking shopping and beauty with peer acceptance and happiness. Using art as a outlet for self-expression, the initiative empowers girls to create their own media and their own messages. The site is a bit light on content, but parents can use Project Girl's top-notch materials as a jumping-off point for a discussion about self-expression, individuality, and a host of other issues.

Talk to your kids about ...

  • Families can talk about the girl-generated art, poetry, and other creations that are featured on this site. What message did you get from the "Meet the Girl" animation? What did you think about the girls' "Advice to the World"? Families might want to collaborate on some of the site's activities, like analyzing magazine ads or creating body tracings. Also read our Girls and Body Image Tips.

Website details

  • Genre: Educational
  • Pricing structure: Free
  • Last updated: August 25, 2016

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