Project Girl

Common Sense Media says

Artsy site empowers girls to critique media messages.





What parents need to know

Positive messages

Empowers girls to be themselves and offers excellent messages about self-esteem and individuality.

Not applicable
Not applicable

One use of the word "sucks" -- nothing stronger.


No ads -- except the ones being analyzed. Curricula and other materials are sold on the site, but the proceeds are used to fund Project Girl.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that this site is the online presence of a nonprofit arts initiative that teaches preteen and young teen girls about media literacy. Some racy ads are included in order to analyze their marketing concepts ("violence is sexy," "little girls are sexy"). Parents might want to explore this site with their daughters because there are a lot of important -- and often nuanced -- concepts to discuss.

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What's it about?

"Can buying things really make you happy?" The creators of PROJECT GIRL say "No way!" A nonprofit arts initiative based in Madison, WI, Project Girl teaches junior high school girls to develop a critical eye when it comes to media literacy. The organization's efforts include workshops, curricula, and a traveling art exhibit featuring pieces created by girls. The Web site's videos, activities, and first-person creations explore consumerism, conformity, and body image.

Is it any good?


Project Girl provides a much-needed antidote to the ubiquitous media messages linking shopping and beauty with peer acceptance and happiness. Using art as a outlet for self-expression, the initiative empowers girls to create their own media and their own messages. The site is a bit light on content, but parents can use Project Girl's top-notch materials as a jumping-off point for a discussion about self-expression, individuality, and a host of other issues.

Families can talk about...

  • Families can talk about the girl-generated art, poetry, and other creations that are featured on this site. What message did you get from the "Meet the Girl" animation? What did you think about the girls' "Advice to the World"? Families might want to collaborate on some of the site's activities, like analyzing magazine ads or creating body tracings. Also read our Girls and Body Image Tips.

Website details

Pricing structure:Free

This review of Project Girl was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

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Our star rating assesses the media's overall quality.

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Learning ratings

  • Best: Really engaging, great learning approach.
  • Very Good: Engaging, good learning approach.
  • Good: Pretty engaging, good learning approach.
  • Fair: Somewhat engaging, okay learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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Teen, 14 years old Written bylesheardwifey November 30, 2010
i loveee it
What other families should know
Too much swearing
Educational value
Great messages


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