Quiksilver
By Susan Yudt,
Common Sense Media Reviewer
Common Sense Media Reviewers
Clothing brand site has Xtreme cross promotion.
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What’s It About?
QUIKSILVER.COM is the online headquarters of one of the largest international manufacturers of boarding gear -- surf, snow, skate, and wake. Its product section has a catalog of Quiksilver merch and tells users where they can buy it. The Quiksilver brand extends way beyond clothing, though -- its name is attached to hundreds of events and athletes it sponsors. Fans will enjoy video clips of Tony Hawk's skate tricks or reading a Q&A with surfer Kelly Slater. The site also has video podcasts, wallpaper, news, and Quikcuts, a music section featuring bands that appear in Quiksilver DVDs and web promos.
Is It Any Good?
The bottom line? Some decent content; a ton of cross promotion.
Talk to Your Kids About ...
Families can talk about how companies use celebrities and "lifestyles" to promote their products. Our Selling to Kids can help get the discussion going with some good questions.
Website Details
- Genre: Brand Sites
- Pricing structure: Free
- Last updated: November 4, 2015
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