A Lot or a Little?
What you will—and won't—find in this website.
Rainbow's goal is to "[bring] hope and happiness to everyone she meets" -- that's about the extent of the site's messaging. The new Rainbow and her two friends are white, thin, girlie, and conventionally pretty -- not the most inclusive role models for young girls.
Products & Purchases
Hallmark owns Rainbow Brite, and there are lots of links to Hallmark sites framing the page. There's a product page that features Rainbow Brite dolls and mentions they're available at Target (and soon, at Toys R Us) but doesn't actually link to the store.
Parents Need to Know
Parents need to know that this colorful, interactive site for girls features a new (but maybe not improved) version of Rainbow Brite. The site's content is safe and age-appropriate, but parents may not love Rainbow's transformation from a kid into a tween with a svelte physique and made-up face. She hangs with a less diverse crowd, too -- her new friends Moonglow and Tickled Pink share her very pale complexion.
Is It Any Good?
In the tradition of Strawberry Shortcake and Dora the Explorer, ‘80s cartoon icon Rainbow Brite has transformed from a kid into a fashionable tween. (Technically, she's supposed to be 10 years old, but she looks mature for her age.) Rainbow Brite's new website is super colorful (of course) and has about a dozen animations and activities. They're well done, but kids will probably go through them pretty quickly. More content and added voice-overs -- it's a bit text-heavy in spots for young readers -- would give the site some extra sparkle.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.