Rainbow Brite

Website review by
Susan Yudt, Common Sense Media
Rainbow Brite Website Poster Image
Aged-up preschool icon hosts otherwise age-appropriate site.

Parents say

age 10+
Based on 1 review

Kids say

age 8+
Based on 5 reviews

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A lot or a little?

The parents' guide to what's in this website.

Positive Messages

Rainbow's goal is to "[bring] hope and happiness to everyone she meets" -- that's about the extent of the site's messaging. The new Rainbow and her two friends are white, thin, girlie, and conventionally pretty -- not the most inclusive role models for young girls.

Violence & Scariness
Sexy Stuff

Hallmark owns Rainbow Brite, and there are lots of links to Hallmark sites framing the page. There's a product page that features Rainbow Brite dolls and mentions they're available at Target (and soon, at Toys R Us) but doesn't actually link to the store.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that this colorful, interactive site for girls features a new (but maybe not improved) version of Rainbow Brite. The site's content is safe and age-appropriate, but parents may not love Rainbow's transformation from a kid into a tween with a svelte physique and made-up face. She hangs with a less diverse crowd, too -- her new friends Moonglow and Tickled Pink share her very pale complexion.

User Reviews

  • Parents say
  • Kids say
Parent of a 3 and 5-year-old Written byRavens February 26, 2010
not at all impressed with this once age appropriate cute girl's new look, another fake made up role model for our daughters
Teen, 13 years old Written byirma79 August 18, 2011


I don't like the website. but you people have to read the age reccomendation. ITS FOR 5 YEAR OLDS! its not reccomended for ages 8 and up unless those 8 yea... Continue reading
Kid, 9 years old June 5, 2011

Rainbow brite is boring!

Rainbow brite is a boring website all you do is print out papers and then colour them in.

Is it any good?

In the tradition of Strawberry Shortcake and Dora the Explorer, ‘80s cartoon icon Rainbow Brite has transformed from a kid into a fashionable tween. (Technically, she’s supposed to be 10 years old, but she looks mature for her age.) Rainbow Brite’s new website is super colorful (of course) and has about a dozen animations and activities. They’re well done, but kids will probably go through them pretty quickly. More content and added voice-overs -- it’s a bit text-heavy in spots for young readers -- would give the site some extra sparkle.

Talk to your kids about ...

  • Families can talk about Rainbow Brite's makeover and the recent trend of animated girls growing up. Do you like the new version of Rainbow Brite better than the old version? What are the differences between the two? Why do you think they changed her?

  • Kids may want to buy the Rainbow Brite dolls that are advertised on the site. Read our tips on helping your children deal with advertising aimed at kids.

Website details

  • Genre: Brand Sites
  • Pricing structure: Free
  • Last updated: August 25, 2016

Our editors recommend

For kids who love girly stuff

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