Rainbow Brite Website Poster Image

Rainbow Brite



Aged-up preschool icon hosts otherwise age-appropriate site.

What parents need to know

Positive messages

Rainbow's goal is to "[bring] hope and happiness to everyone she meets" -- that's about the extent of the site's messaging. The new Rainbow and her two friends are white, thin, girlie, and conventionally pretty -- not the most inclusive role models for young girls.

Violence & scariness
Not applicable
Sexy stuff
Not applicable
Not applicable

Hallmark owns Rainbow Brite, and there are lots of links to Hallmark sites framing the page. There's a product page that features Rainbow Brite dolls and mentions they're available at Target (and soon, at Toys R Us) but doesn't actually link to the store.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that this colorful, interactive site for girls features a new (but maybe not improved) version of Rainbow Brite. The site's content is safe and age-appropriate, but parents may not love Rainbow's transformation from a kid into a tween with a svelte physique and made-up face. She hangs with a less diverse crowd, too -- her new friends Moonglow and Tickled Pink share her very pale complexion.

Is it any good?


In the tradition of Strawberry Shortcake and Dora the Explorer, ‘80s cartoon icon Rainbow Brite has transformed from a kid into a fashionable tween. (Technically, she’s supposed to be 10 years old, but she looks mature for her age.) Rainbow Brite’s new website is super colorful (of course) and has about a dozen animations and activities. They’re well done, but kids will probably go through them pretty quickly. More content and added voice-overs -- it’s a bit text-heavy in spots for young readers -- would give the site some extra sparkle.

Families can talk about...

  • Families can talk about Rainbow Brite's makeover and the recent trend of animated girls growing up. Do you like the new version of Rainbow Brite better than the old version? What are the differences between the two? Why do you think they changed her?

  • Kids may want to buy the Rainbow Brite dolls that are advertised on the site. Read our tips on helping your children deal with advertising aimed at kids.

Website details

Genre:Brand Sites
Pricing structure:Free

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What parents and kids say

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Teen, 13 years old Written byirma79 August 18, 2011


I don't like the website. but you people have to read the age reccomendation. ITS FOR 5 YEAR OLDS! its not reccomended for ages 8 and up unless those 8 year olds are immature. I will share what my 5 year old cousin. thinks of it later. But its best to ask a parent if this 5 year old can see it. Some parents would say no because they dont want the kids to think that those idiotic characters actually cause things in nature. Personally I think the website is too fruity you should go on the website in a bright room. wARNING THE GAMES MAY GET OLD LATER.
What other families should know
Too much consumerism
Kid, 10 years old February 16, 2010

A bad website

I don't think that this website is not good for children!
What other families should know
Safety and privacy concerns
Safety and privacy concerns
Kid, 9 years old June 5, 2011

Rainbow brite is boring!

Rainbow brite is a boring website all you do is print out papers and then colour them in.
What other families should know
Too much consumerism