Rookie Website Poster Image


Sassy, smart, satirical magazine site for teen girls.

What parents need to know

Positive messages

Encourages teen girls to embrace who they are, promotes universal female appreciation, and pokes fun at taking life too seriously.  

Not applicable

There is a section entitled "sex and love." A girl is referred to as "sex on two legs."


The word "s--t" is used several times and in several articles.


Miniscule advertising link at the very bottom of the page.

Drinking, drugs, & smoking

Includes images from movies with celebrities smoking.

Parents Need to Know

Parents need to know that Rookie is an innovative and unique online publication for teenage girls that challenges everyday pop culture, which teens are so easily influenced by and engaged with. The site was created by 15-year-old blogger, Tavi Gevinson. Each month the site will choose a different theme, which will include 3 articles to be posted daily, one after school, one around dinner time, and the third before bed. Articles range from collections of photographs, music, stories and more. With September being the first issue, the theme is entitled “Beginnings.”  Categories covered include "books and comics," "eye candy," "movies and tv," "style," "music," and much more.  The "dear diary" section consists of teenage tales written by 3 selected writers who share hysterical, relatable, and random events that take place in their daily lives. The music section offers everything but mainstream music, with a counterculture selection of indie rock and punk artists. Personal interviews will introduce listeners to new and talented musicians. Parents and teens will enjoy the "you asked it" and "living through this" sections, where grown-ups offer advice and answer teenage inquiries about boys, girls, and surviving high school. 

Parents say

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What's it about?

Rookie is an online site for teen girls with articles that cover the gamut of teen girl interests without falling into the pop-culture-only trap of many teen sites. From categories like music and style, to fiction and \"everything else,\" girls will find interesting articles posted three times a day (afterschool, after dinner, and before bed) all centered on a monthly theme. Readers are encouraged to submit their writing, photos, videos, etc. dealing with the months' theme as well as ideas for future interviews, stories, and reviews.

Is it any good?


ROOKIE is a brilliant, eccentric, satirical, and quirky website 100% dedicated to embracing and loving the existentialism of simply (or not so simply) being a teenage girl. Rookie was created by teenage girls, for teenage girls, and presses the importance of universal love and acceptance of womanhood. Engaging articles are written by a variety of sultry personalities and powerful voices. One writer for the site describes herself as having an "aura of plaid and a soul made of glitter." Daily posts encourage girls to embrace who they are, and demonstrate the value of accepting other girls and their differences -- no matter what. This Indie site is made up of musicians, writers, photographers, and dieticians (who encourage getting that "back-to-school" body back by eating extra-large pizzas with lots of cheese) in a collaborative effort to share the beautiful unique awkwardness of female teenagerdom through stories, movies, music, fashion, and fun.

Families can talk about...

  • Families can talk about what makes Rookie different from other teen sites. Discuss stereotypes in the media. Which stories can you relate to?

  • Families can also discuss some of the expectations when making the transition into high school. What did you expect high school to be like? How are those expectations holding up?

Website details

Topics:Great girl role models
Pricing structure:Free

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What parents and kids say

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Teen, 13 years old Written byHi i'm good December 28, 2014

Feminism and food!

This website helped me through a lot of transitions, and taught me a lot of things about feminism. Rookie encouraged me to try new things, to be accepting and love myself. Rookie has EVERYTHING; recipes, bands and music, book and movie reviews, short stories, makeup tutorials, outfit ideas, diys (do-it-yourself) crafts, and lots of other good stuff like that. this website IS NOT a social networking website, although you can sign up and write comments on articles, there are no profiles. this website is not for girls under 10. it has a few articles that confront the topic of s-e-x, and harassment.
What other families should know
Great messages