Website review by
Erin Brereton, Common Sense Media
Shmotter Website Poster Image

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Buying is secondary at fun fashion design-and-rate site.

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Kids say

age 9+
Based on 1 review

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Positive Messages

This strong a focus on fashion could be viewed as encouraging materialism, but for style fiends, it's all in good fun.


The site has an extensive shopping section where users can buy clothing and accessories from online stores like and

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that although the site recommends only fashionistas who are 13 or older use it, there’s no age verification during the registration process. Once they're registered, users can email friends to check out the site and can also friend other registered users and exchange messages using an internal email system. You're also encouraged to post photos of your favorite fashion items and of yourself in your site profile. The photos currently featured on the site are pretty clean, but because images appear almost instantly when uploaded, it’s possible that inappropriate material could be posted to the site. 

User Reviews

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Kid, 12 years old March 1, 2012



Is it any good?

SHMOTTER lets fashion fans design elaborate outfits using images of pants, shirts, accessories, and other wardrobe pieces that are featured on the site. You can also use images of your own clothing and accessories that you’ve uploaded. Style-savvy users can also rate outfits that the administrators have assembled or view ensembles that other site users have created. Girls who love looking at cool clothes will find plenty of fashion inspiration on the site -- the design-an-outfit option offers more than 500 shoe styles to choose from, and the other sections are just as packed with things to wear.

Fashion aficionados should also enjoy rating the site's clothing combos, and they won't come across any nasty comments because users just click the vote button to give an outfit their thumbs-up. Some of the pages take a few seconds to load -- don’t be surprised if you get a message warning you that the site is busy and to "please wait a tick" -- but generally, the site provides budding style addicts with a fun, creative way to view and put together nifty virtual outfits.

Online interaction: The site allows users to friend each other and email each other without any restrictions using the site's email system. 

Talk to your kids about ...

  • What are the advantages and disadvantages of posting something online -- like a photo of yourself, or a picture of an article of your clothing -- for people to rate?

  • What should you keep in mind when you're posting something for other people to vote on, or when you're voting for something online? 

Website details

  • Genre: Fashion/Beauty
  • Pricing structure: Free
  • Last updated: November 11, 2020

Our editors recommend

For kids who love fashion

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