A Lot or a Little?
What you will—and won't—find in this website.
Kids can learn that exercise is fun from The Activators. The site's videos can help very young kids develop gross motor skills. The actors use exercise-related words ("hamstrings," "hand-eye coordination," "stretching") that can help kids build body awareness vocabulary. The Activators, which normalizes activity for kids and could help those kids who aren't as active as they should be get excited about movement, could use a few more activities.
The site encourages exercise's importance -- and its fun factor.
Products & Purchases
The site's shopping section is no longer in operation. Some of the videos are clearly promotional videos, selling the concept of the gym and The Activators' tour.
Parents Need to Know
Parents need to know that THE ACTIVATORS is designed to encourage kids and families to exercise and be active. Parents can download an Activator Pledge, which says kids will make a commitment to eat healthy foods and exercise daily, and a membership card. Kids can also follow the Activators on Facebook and Twitter, and the site offers a free e-newsletter.
Is It Any Good?
Frustrated with the lack of online content promoting physical activity, screenwriter (and dad) Gregg Lichtenstein created THEACTIVATORS.NET with national fitness center chain My Gym Children's Fitness Center, which offers classes for kids who are 6 months to 13 years old, to encourage kids to get physically fit. Featuring four "Activators" -- perky, 20-something My Gym instructors -- the site's videos stress how fun "exer-sillies" can be. Kids can also download exercise how-to pages, coloring pages, and paper crafts like photo frame projects. To get the printable card or a personal video, parents have to give personal information, such as hometown and email address, which may be used by the site according to the its terms.
The site is off to a good start -- the Activators have a lot of energy, and the short videos include enough zany graphics and sounds to keep younger kids' interested. However, it's a little shy on content. Right now, there are only seven episodes to watch; other videos are commercial promotions for the in-person program and its related tour. Likewise, the site's photo section isn't all that interesting -- it's mostly just snapshots of the Activators posing -- and kids can easily download all the activities in the site's Printables section on their first visit. Let's hope the Activators stay active and upload some more site content soon.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.