Website review by
Jacqueline Rupp, Common Sense Media
VEVO Website Poster Image
Slick video site features racy music, some explicit.

Parents say

age 9+
Based on 4 reviews

Kids say

age 12+
Based on 13 reviews

A lot or a little?

The parents' guide to what's in this website.

Educational value

Vevo wasn't created with educational intent, and we don't recommend it for learning.

Positive messages

Some videos promote cheating, violence against women, and the objectification of girls.


There are music videos that feature murder, blood, and gore, such as the Insane Clown Posse's "The Tower" which shows people being shot in the head by a sniper. Eminem's "I Just Don't Give a F---" shows the rapper strangling and pushing down an elderly woman, while "Paparazzi" sees Lady Gaga being brutalized and committing murder.


Some explicit videos show topless women wearing only skin-colored thongs as in Robin Thick's "Blurred Lines" and Justin Timberlake's "Tunnel Vision." Videos also show lots of young women in leotards dancing provocatively, like Shakira, who in the music video for "She Wolf" spreads her legs and grinds against the floor while in a cage. Other acts like the Pussycat Dolls also dress with minimal coverage. Some songs with explicit lyrics include graphic descriptions of sex acts.


Videos include songs with explicit lyrics. The majority of songs that include profanity have been edited, but others are labeled "explicit." Profanity including "f--k" and "ass" can be easily heard in these videos.


Many videos feature commercials before their start. There are also banner ads and adds that appear alongside search results. The pop-up toolbar that can be activated within each video features the usual "share" and "embed" functions. In addition, a "Buy" link below each video lets users purchase the single from iTunes.

Drinking, drugs & smoking

Songs mention drinking and drugs, while ads for beers like Amstel Light can be seen, allowing a user to be transferred to the beer's site.

What parents need to know

Parents need to know that they should approach VEVO as they would YouTube or other video sites. Although there's plenty of safe content on this music video streaming site, there's also a lot that's inappropriate. This is one site that requires parental supervision for young kids, since they can easily find videos that include images of violence, sex, and bad behavior, just as simply as they can click on a lullaby. Also beware of the obvious ads and not-so-noticeable links that send visitors off to buy music and artist merchandise with just a click. With only two pages of children's music content, it's best to just have young kids skip the site altogether.

User Reviews

Adult Written byTony632 April 6, 2012


I love this app, because it has almost every music video and it adds new videos everyday. You can discover new artists and hear songs that you like. The only pr... Continue reading
Adult Written byDrDreVEVO April 2, 2011

It's Like youtube music

It's like youtube music but its only for certian groups or bands like Wiz Khalifia is not on Vevo beacause maybe he did'nt sign with Vevo but its like... Continue reading
Teen, 13 years old Written by9001 March 4, 2010

Unrestricted use: Iffy for ages 15-18, Restricted use: On for 14+

I've seen the paparrazi music video, and it was rather disturbing. Eminem is also horrible, absolutely horrible, his songs are the explicit representation... Continue reading
Teen, 13 years old Written bydr duck February 14, 2010

What's it about?

Visitors can explore VEVO's extensive online library of music videos, which are organized by genre ranging from country to rap. Users don't have to create an account to watch videos, but are encouraged to do so as a way to create, save, and share playlists. The search tool lets users search by artist, song name, album name, and keyword. If connected to Facebook, users can see their friends' favorite videos.

Is it any good?

If YouTube is your old fuzzy big screen TV, VEVO is the latest 60-inch flat screen. VEVO is polished, easy on the eyes, and slickly combines marketing with music. No surprise then that it was designed by the music industry (Universal, Sony, and EMI). But the site seems to kill the independent spirit that makes viral video so much fun. After all, what do you get when you take the user-created content out of online video? MTV Music, perhaps? But music fans will benefit from this site, with easy to access music videos beautifully displayed in perfect detail and featuring a "favorites" feature that will keep laptops everywhere buzzing with tunes. VEVO is by no means right now a comprehensive or all that creative site, but it surely will be popular, and it will do just what the record companies intended: promote and sell more records. But it won't revolutionize the Internet like YouTube has.

Talk to your kids about ...

  • Families can talk about how websites market merchandise. Are you aware of ways links are used to direct traffic to a commercial site? Sometimes a site doesn't have to be directly selling something to influence users to make purchases.

  • What do you think of this video site compared to sites that accept content like You Tube? Do you think it's easier to find quality videos on this site, or do you miss finding the variety of videos that are permitted on other sites?

  • How can you avoid videos that include racy images or violent content? Are there some bands or artists that generally include more inappropriate content than others? Can a song's lyrics give you a clue to what the video content is going to be?

Website details

For kids who love videos

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