VEVO

Common Sense Media says

Slick video site features racy music, some explicit.

Age(i)

2
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9
10
11
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17

Quality(i)

 

Learning(i)

What parents need to know

Positive messages

Some videos promote cheating, violence against women, and the objectification of girls.

Violence

There are music videos that feature murder, blood, and gore, such as the Insane Clown Posse's "The Tower" which shows people being shot in the head by a sniper. Eminem's "I Just Don't Give a F---" shows the rapper strangling and pushing down an elderly woman, while "Paparazzi" sees Lady Gaga being brutalized and committing murder.

Sex

Some explicit videos show topless women wearing only skin-colored thongs as in Robin Thick's "Blurred Lines" and Justin Timberlake's "Tunnel Vision." Videos also show lots of young women in leotards dancing provocatively, like Shakira, who in the music video for "She Wolf" spreads her legs and grinds against the floor while in a cage. Other acts like the Pussycat Dolls also dress with minimal coverage. Some songs with explicit lyrics include graphic descriptions of sex acts.

Language

Videos include songs with explicit lyrics. The majority of songs that include profanity have been edited, but others are labeled "explicit." Profanity including "f--k" and "ass" can be easily heard in these videos.

Consumerism

Many videos feature commercials before their start. There are also banner ads and adds that appear alongside search results. The pop-up toolbar that can be activated within each video features the usual "share" and "embed" functions. In addition, a "Buy" link below each video lets users purchase the single from iTunes.

Drinking, drugs, & smoking

Songs mention drinking and drugs, while ads for beers like Amstel Light can be seen, allowing a user to be transferred to the beer's site.

Privacy & safety

You can watch videos on the site without registering, or you can register for an account using your Facebook login. Registering allows you to sync with iTunes to get personalized playlists and share with Facebook friends.

 

Parents Need to Know

Parents need to know that they should approach VEVO as they would YouTube or other video sites. Although there's plenty of safe content on this music video streaming site, there's also a lot that's inappropriate. This is one site that requires parental supervision for young kids, since they can easily find videos that include images of violence, sex, and bad behavior, just as simply as they can click on a lullaby. Also beware of the obvious ads and not-so-noticeable links that send visitors off to buy music and artist merchandise with just a click. With only two pages of children's music content, it's best to just have young kids skip the site altogether.

What kids can learn

Subjects

Arts

  • music

What Kids Can Learn

Vevo wasn't created with educational intent, and we don't recommend it for learning.

What kids can learn

Subjects

Arts

  • music

Vevo wasn't created with educational intent, and we don't recommend it for learning.

This Learning Rating review was written by Michelle Kitt

Parents say

Kids say

What's it about?

Visitors can explore VEVO's extensive online library of music videos, which are organized by genre ranging from country to rap. Users don't have to create an account to watch videos, but are encouraged to do so as a way to create, save, and share playlists. The search tool lets users search by artist, song name, album name, and keyword. If connected to Facebook, users can see their friends' favorite videos.

Is it any good?

QUALITY
 

If YouTube is your old fuzzy big screen TV, VEVO is the latest 60-inch flat screen. VEVO is polished, easy on the eyes, and slickly combines marketing with music. No surprise then that it was designed by the music industry (Universal, Sony, and EMI). But the site seems to kill the independent spirit that makes viral video so much fun. After all, what do you get when you take the user-created content out of online video? MTV Music, perhaps? But music fans will benefit from this site, with easy to access music videos beautifully displayed in perfect detail and featuring a "favorites" feature that will keep laptops everywhere buzzing with tunes. VEVO is by no means right now a comprehensive or all that creative site, but it surely will be popular, and it will do just what the record companies intended: promote and sell more records. But it won't revolutionize the Internet like YouTube has.

Families can talk about...

  • Families can talk about how websites market merchandise. Are you aware of ways links are used to direct traffic to a commercial site? Sometimes a site doesn't have to be directly selling something to influence users to make purchases.

  • What do you think of this video site compared to sites that accept content like You Tube? Do you think it's easier to find quality videos on this site, or do you miss finding the variety of videos that are permitted on other sites?

  • How can you avoid videos that include racy images or violent content? Are there some bands or artists that generally include more inappropriate content than others? Can a song's lyrics give you a clue to what the video content is going to be?

Website details

Genre:Video Sites
Pricing structure:Free

This review of VEVO was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

Find out more

Quality

Our star rating assesses the media's overall quality.

Find out more

Learning ratings

  • Best: Really engaging; great learning approach.
  • Very Good: Engaging; good learning approach.
  • Good: Pretty engaging; good learning approach.
  • Fair: Somewhat engaging; OK learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

Find out more

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Written byAnonymous April 30, 2011
AGE
7
QUALITY
 

Vevo. Good videos, advertising skills need improving.

I like Vevo, it gives YouTube music videos back, but sadly it comes at a price and a big one at that. Great quality videos and sound quality, and all at the touch of a button, and now an app for the iPhone makes things better (not available in the UK) and play well, and the comments of the videos are in general very positive. My only niggle is advertising. On most videos before playing, there is an advert. Usually for 30 seconds, with being able to skip most after 5 seconds, which in my view is totally unacceptable. Yes, YouTube has to get money from somewhere, but this isnt the solution and are driving their userbase away to other alternatives without adverts. Its their loss, sadly. Overall, good quality videos, but the advertising gets obesssive.
What other families should know
Too much consumerism
Teen, 13 years old Written by9001 March 4, 2010
AGE
15
QUALITY
 

Unrestricted use: Iffy for ages 15-18, Restricted use: On for 14+

I've seen the paparrazi music video, and it was rather disturbing. Eminem is also horrible, absolutely horrible, his songs are the explicit representation of hellfire, and do not contain a shred of morality or decency, but are all about cannibalism and murder. His music videos are obviously not for kids either, and if your children use that site make sure if they do not listen to eminem songs or watch eminem music videos, ESPECIALLY if they are under 18. Unrestricted use of this site would be iffy for ages 15-18, restricted use of this site would be on for ages 14+.
What other families should know
Too much violence
Too much sex
Too much swearing
Too much drinking/drugs/smoking
Teen, 13 years old Written bydr duck February 14, 2010
AGE
11
QUALITY
 
Adult Written byTony632 April 6, 2012
AGE
10
QUALITY
 

VEVO

I love this app, because it has almost every music video and it adds new videos everyday. You can discover new artists and hear songs that you like. The only problem is that there are some videos that are very explicit, so when around children, proceed with caution.
What other families should know
Too much sex
Too much swearing
Too much consumerism
Too much drinking/drugs/smoking

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