Parents' Guide to

VEVO

By Jacqueline Rupp, Common Sense Media Reviewer

age 13+

Slick video site features racy music, some explicit.

Website http://www.vevo.com
VEVO Poster Image

A Lot or a Little?

What you will—and won't—find in this website.

Community Reviews

See all
age 9+

Based on 4 parent reviews

Tony632
Tony632 Adult
April 6, 2012
age 10+

VEVO

I love this app, because it has almost every music video and it adds new videos everyday. You can discover new artists and hear songs that you like. The only problem is that there are some videos that are very explicit, so when around children, proceed with caution.

This title has:

Too much sex
Too much swearing
Too much consumerism
Too much drinking/drugs/smoking
gsdrock
gsdrock Adult
August 5, 2011
age 13+

Vevo Bad and good

It's bad and good.

This title has:

Educational value
Great messages
Too much violence
Too much sex
Too much swearing
Too much consumerism
Too much drinking/drugs/smoking
See all 4 parent reviews

What’s It About?

Visitors can explore VEVO's extensive online library of music videos, which are organized by genre ranging from country to rap. Users don't have to create an account to watch videos, but are encouraged to do so as a way to create, save, and share playlists. The search tool lets users search by artist, song name, album name, and keyword. If connected to Facebook, users can see their friends' favorite videos.

Is It Any Good?

Our review:
Parents say (4):
Kids say (14):

If YouTube is your old fuzzy big screen TV, VEVO is the latest 60-inch flat screen. VEVO is polished, easy on the eyes, and slickly combines marketing with music. No surprise then that it was designed by the music industry (Universal, Sony, and EMI). But the site seems to kill the independent spirit that makes viral video so much fun. After all, what do you get when you take the user-created content out of online video? MTV Music, perhaps? But music fans will benefit from this site, with easy to access music videos beautifully displayed in perfect detail and featuring a "favorites" feature that will keep laptops everywhere buzzing with tunes. VEVO is by no means right now a comprehensive or all that creative site, but it surely will be popular, and it will do just what the record companies intended: promote and sell more records. But it won't revolutionize the Internet like YouTube has.

Talk to Your Kids About ...

  • Families can talk about how websites market merchandise. Are you aware of ways links are used to direct traffic to a commercial site? Sometimes a site doesn't have to be directly selling something to influence users to make purchases.

  • What do you think of this video site compared to sites that accept content like You Tube? Do you think it's easier to find quality videos on this site, or do you miss finding the variety of videos that are permitted on other sites?

  • How can you avoid videos that include racy images or violent content? Are there some bands or artists that generally include more inappropriate content than others? Can a song's lyrics give you a clue to what the video content is going to be?

Website Details

  • Subjects: Arts: music
  • Genre: Video Sites
  • Pricing structure: Free
  • Last updated: November 5, 2015

Did we miss something on diversity?

Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.

See all recommended website lists

Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

See how we rate