Parents' Guide to

You Are Here

By Erin Brereton, Common Sense Media Reviewer

age 11+

Interactive FTC site makes it cool to be a savvy consumer.

Website http://www.ftc.gov/YouAreHere/
You Are Here Poster Image

A Lot or a Little?

What you will—and won't—find in this website.

Community Reviews

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age 8+

Based on 2 parent reviews

aasaints
aasaints Parent of 4, 7, 9 and 11-year-old
April 21, 2010
age 9+

My Family Loves It

My Child loves it so much she is 11 and she is showing it to her younger sisters very good for them it teaches about ads and being safe online

This title has:

Great messages
pr3tty
pr3tty Parent
April 8, 2010
age 7+
I think it is awesome exciting

This title has:

Too much swearing
See all 2 parent reviews

Is It Any Good?

Our review:
Parents say (2 ):
Kids say (18 ):

Designed by the Federal Trade Commission to teach kids to be smarter consumers, YOU ARE HERE features a virtual mall where kids can play games and learn basic business concepts from store owners and shoppers. Each mall section is based on a different topic -- product promotion, business competition, security, and false advertising. Animated characters offer easy-to-understand instructions for the site's games and activities, which are well-designed and fun to play. Kids can learn the rationale behind product pricing by selecting the correct price point for various candy treats. Another game teaches kids about marketing by having them match a cell phone with the person it's designed for. The subject matter may not be something that initially would peak kids' interest, but the site’s activities -- which range from asking characters to explain things to a short film illustrating the history of business competition -- should keep kids engaged. Another plus: Navigating around the site is easy, thanks to a clickable mall map.

Online interaction: Kids can't interact with each other on the site.

Talk to Your Kids About ...

  • Do ads make you want to buy things? What kinds of ads are targeted toward kids? What kind of reaction do you have when you see an ad for a toy or game?

  • How do you know when to believe an ad? Can you tell if an advertiser is being honest?

  • How can you tell if something is a good deal or not? Why do different companies offer different prices for things that seem really similar? How do you know which one to buy?

Website Details

  • Genre: Educational
  • Pricing structure: Free
  • Last updated: November 5, 2015

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Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.

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