You Are Here



Interactive FTC site makes it cool to be a savvy consumer.
Popular with kids

What parents need to know

Positive messages

The site encourages kids to be informed consumers.

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Drinking, drugs, & smoking
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Parents Need to Know

Parents need to know that the site provides a fun, very visual way for kids to learn about basic business principles. Parents and teachers also can download fact sheets and view suggested activities that illustrate business competition, misleading advertising, and other topics.

Is it any good?


Designed by the Federal Trade Commission to teach kids to be smarter consumers, YOU ARE HERE features a virtual mall where kids can play games and learn basic business concepts from store owners and shoppers. Each mall section is based on a different topic -- product promotion, business competition, security, and false advertising. Animated characters offer easy-to-understand instructions for the site's games and activities, which are well-designed and fun to play. Kids can learn the rationale behind product pricing by selecting the correct price point for various candy treats. Another game teaches kids about marketing by having them match a cell phone with the person it's designed for. The subject matter may not be something that initially would peak kids' interest, but the site’s activities -- which range from asking characters to explain things to a short film illustrating the history of business competition -- should keep kids engaged. Another plus: Navigating around the site is easy, thanks to a clickable mall map.

Online interaction: Kids can't interact with each other on the site.

Families can talk about...

  • Do ads make you want to buy things? What kinds of ads are targeted toward kids? What kind of reaction do you have when you see an ad for a toy or game?

  • How do you know when to believe an ad? Can you tell if an advertiser is being honest?

  • How can you tell if something is a good deal or not? Why do different companies offer different prices for things that seem really similar? How do you know which one to buy?

Website details

Pricing structure:Free

This review of You Are Here was written by

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Learning ratings

  • Best: Really engaging; great learning approach.
  • Very Good: Engaging; good learning approach.
  • Good: Pretty engaging; good learning approach.
  • Fair: Somewhat engaging; OK learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Kid, 9 years old April 18, 2010
I love it! It is so fun!
What other families should know
Great messages
Kid, 9 years old May 5, 2014

I luv it!

I luv it! But they forgot to add to much consumerism.
What other families should know
Educational value
Great messages
Great role models
Too much violence
Too much sex
Too much swearing
Too much consumerism
Too much drinking/drugs/smoking
Safety and privacy concerns
Kid, 9 years old March 2, 2014

Not for kids aged 5 and under.

Kids aged 5 and under souldn't go to this website because it can disappoint them. I think they sould make a website for ages 1-5.
What other families should know
Too much violence
Too much sex
Too much swearing
Too much consumerism
Too much drinking/drugs/smoking


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