It's JoJo Siwa

TV review by
Emily Ashby, Common Sense Media
It's JoJo Siwa TV Poster Image
Super high-energy teen's channel packed with self-promotion.

Parents say

age 9+
Based on 64 reviews

Kids say

age 8+
Based on 174 reviews

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A lot or a little?

The parents' guide to what's in this movie.

Educational Value

This content intends to entertain rather than to educate.

Positive Messages

What the videos show of JoJo's lifestyle is fairly fantastical. She seems beholden to few rules and restrictions, she's constantly recognized and lauded when she's in public, and everything she says and does is worthy of sharing with the world. That said, she clearly values time spent with family and friends, and she's found a niche that's afforded her success at a young age.


Positive Role Models

JoJo is enthusiastic about, well, everything, and there's some creativity to her videos.


Violence & Scariness
Sexy Stuff

JoJo is the face of an extensive marketing line of accessories, craft kits, music, her trademark bows, etc. She often promotes merchandise in her videos, and she references the stores that sell them. There are also numerous plugs for her social media presence and for fans to subscribe to her YouTube channel.


Drinking, Drugs & Smoking

What parents need to know

Parents need to know that It's JoJo Siwa is a YouTube channel featuring the video musings and experiences of teen JoJo Siwa of Dance Moms, Blurt, and music fame. JoJo herself is the constant focus of the vlogs as cameras follow her at home, while she shops, as she plays games with family and goofs off with friends, etc. While the content isn't worrisome, it's heavy on the self-promotion and the tie-ins to JoJo's extensive merchandise line. What's more, JoJo's seemingly fancy-free lifestyle isn't realistic or relatable for most of her young fans. Please note: Our reviewers watch between 1-2 hours of content to determine the general appropriateness of each YouTube channel. Some channels contain more variety within their content than others; we do our best to capture the channel’s overall subject and tone to help parents make the best choices for their families. We recommend parent co-viewing of YouTube content for kids under 13.

User Reviews

  • Parents say
  • Kids say
Adult Written bycraftymama123 October 15, 2018

I'm stunned at her audacity

Guard your children, I was an avid Dance Moms viewer in my young and tender years, but now that I am wise, I would never let my two-year-old anywhere near this... Continue reading
Adult Written byMrsDrake March 25, 2019

Not reality

I’m not going to bash JoJo Siwa’s look or brand. I don’t really know her and she’s 15, so attacking her as a person is off limits in my opinion.

I just don’t... Continue reading
Teen, 13 years old Written byChill_Bill May 18, 2018

Jojo with the Bow Bow

SO MUCH CONSUMERISM! She is always promoting herself, and her lifestyle is unrealistic and downright idiotic. Her parents are wrapped around her finger, and ALL... Continue reading
Teen, 17 years old Written byWjiet July 25, 2019

What's the story?

IT'S JOJO SIWA features videos from dancer, actress, and singer JoJo Siwa. The unscripted content shows JoJo playing games like "Would You Ever?" with friends and family, plotting and pulling pranks on people, hanging around home, going shopping, having fun with friends, and other aspects of her daily life. Often her videos also involve JoJo's celebrity friends like Shawn Johnson and internet personalities like Miranda Sings.


Is it any good?

JoJo Siwa's exuberant personality and ease in front of the camera has won her millions of fans, but the frenetic pace of these videos -- and of JoJo herself at times -- can be downright overwhelming. She's a veritable whirligig of action and words, and these vlogs are all JoJo all the time. JoJo dumping juice on her head in a recurring segment. JoJo tricking her parents into thinking she has a boyfriend. JoJo hanging out in her posh bedroom or standing in front of a floor-to-ceiling wall display of her trademark bows. JoJo wearing Sumo costumes with her friends and demanding challenges from the camera crew. And so on.

And it doesn't stop there. Not only is she an entertainment personality, but she's also the very recognizable face of a franchise of accessories, books, craft kits, and, of course, the bows that started it all for her. Those she sports and promotes every chance she gets, and she works in plugs for other merchandise and the stores that sell them frequently, too. The branding continues with her constant reminders to fans to subscribe to the YouTube channel and to follow her on other social media forums. Young fans might think they've struck gold with all of JoJo's content in one convenient place, but the imposing self-promotion and embedded advertising puts a damper on these vids.

Talk to your kids about ...

  • Families can talk about the popularity of YouTube content like this channel's. What is the draw to watching snippets of someone else's life? Do you think these videos show the "real" JoJo, or is it a persona?

  • What accounts for JoJo's popularity among fans? Does she show any particular character strengths? Is she as talented as her notoriety would suggest? How do we assign celebrity status differently in a world where anyone can be famous thanks to the internet?


  • Kids: What rules does your family have regarding screen time, social media, and internet use? Why is it important to enjoy hobbies away from devices like phones and tablets?

TV details

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