Jake Paul

TV review by
Dana Anderson, Common Sense Media
Jake Paul TV Poster Image
Pranks, "merch," and controversy fuel this popular YouTuber.

Parents say

age 16+
Based on 52 reviews

Kids say

age 14+
Based on 117 reviews

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A lot or a little?

The parents' guide to what's in this movie.

Positive Messages

Lacks significant positive messages, and includes some mixed messages about what is and is not positive behavior. In one video, Jake Paul brags: "We've done a lot of dumb things. This is the dumbest thing we've ever done." Jake Paul and Logan Paul have an ongoing debate about who is most popular (in one video, even who is most loved by their own parents). 

Positive Role Models

Minimal positive role models or representations. Jake Paul's aspirational effect as an older, funny role model for teens watching his vlogs is offset by his ongoing rants about other YouTubers (including his brother) and "haters," his deep need to be perceived as most popular, and the glamorization of his lifestyle: fast cars, gun tattoos, swearing, pranks, and stunts.


Guns are one of Jake Paul's passions. In one vlog, he gets a machine gun tattooed on his leg.


Passionate kissing between Jake Paul and his girlfriend. In at least one music video, sexual activity is implied between Jake Paul and his girlfriend, and he squeezes her behind as she's wearing a thong bikini.


"F--k" and "s--t" are obviously said, but bleeped. "I am pissed."


Jake Paul is all about promoting his brand and his "merch." Many of his vlogs endorse materialism and set glamorous and unrealistic expectations -- expensive cars, clothes, Gucci -- for teens and 20-somethings to aspire to. 

Drinking, Drugs & Smoking

None observed during this review.

What parents need to know

Parents need to know that Jake Paul is a YouTube channel that stars the former Disney Channel Bizaardvark actor and Vine personality. Jake Paul's daily vlogs include stunts, pranks, music videos, and day-in-the-life-of-Jake videos, which often include a group of regular friends and family. There's some swearing (bleeped, but still clear what's being said); some vlogs include stunts that could be dangerous if kids try to replicate them; and there's sexualized images of women in some videos. Paul and his brother, Logan (who also has his own YouTube channel), trade pranks and trash-talk about which brother is most popular. Jake Paul is one of the founders of the social media group Team 10, whose target audience is teens.

We recommend parent co-viewing of YouTube content for kids under 13. Please note that our reviewers watch between one and two hours of content to determine the general appropriateness of each YouTube channel. Some channels contain more variety within their content than others, and we do our best to capture the overall subject and tone to help parents make the best choice for their family.

User Reviews

  • Parents say
  • Kids say
Parent Written byOso R. November 22, 2017

Bad Role Model.

I think as parents we need to really WAKE UP and pay attention to the influencers that our kids are tunneling out on while staring at YouTube. This guy is a pr... Continue reading
Adult Written byKen S. February 2, 2018

Introducing Lust

As Jake and Logan are getting older they're seeking acceptance from an older audience. But to the millions of kids watching this is introducing ever-increa... Continue reading
Kid, 11 years old November 19, 2017

This guy is AWFUL.

This guy’s a bad influence. Always getting in trouble. He’s rude to fans and only cares if you buy his merch. He treats other people... like, say, the people on... Continue reading
Kid, 10 years old December 20, 2017

Horrible person, way to much sex

I watched this guy for a while and loved it until I learned about this guy. He destroys his RENTAL house, makes out with girls for no reason, and is completely... Continue reading

What's the story?

JAKE PAUL's This Is Jake Paul video sums up this channel's personality-driven content: A handsome, confident young man loves pranks. Paul posts music videos (The Jake Paulers Song and Jerika), day-in-the-life vignettes (You Won't Believe What Tattoo I Got), stunts, and pranks (Fake Parrot Maverick Death Prank On My Bro). Jake Paul posts a vlog almost every day. His brother, Logan, his mom, and his dad sometimes appear in the videos and also have their own YouTube channels.

Is it any good?

This YouTube channel often feels like Disney Channel Gone Wild. There's equal parts goofy banter, girl-boy drama, ego pumping, and expensive toys on Jake Paul. His showy behavior, his over-the-top excitement about everything (especially tattoos, guns, and fast cars), and his deep need for YouTube-culture validation might be outrageous enough to get tweens and teens to watch for a while. But it doesn't take long to realize that there's not much depth or creativity here. Just a lot of Jake Paul "selling merch like a god church" to his fans.

Talk to your kids about ...

  • Families can talk about how Jake Paul uses his fan base, the Jake Paulers, to promote his brand through "merch" sales and wear.

  • If your kid is a serious Jake Pauler, check out this article: Should I be concerned about my kid's celebrity obsession?

  • Find out what kids like about Jake Paul by suggesting that they show you a few of their favorite Jake Paul vlogs. Talk about what they think is fun and funny, and why. 

  • Paul made headlines when a video was leaked of him using the "N" word. Does being "edgy" come at a cost? Do you think it's important to show empathy, even when doing pranks and having fun? Why or why not? Why do YouTube celebs go to such extremes to gain attention?

TV details

Our editors recommend

For kids who love YouTube stars

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