A lot or a little?
The parents' guide to what's in this TV show.
What parents need to know
Parents need to know that Jake Paul is a YouTube channel that stars the former Disney Channel Bizaardvark actor and Vine personality. Jake Paul's daily vlogs include stunts, pranks, music videos, and day-in-the-life-of-Jake videos, which often include a group of regular friends and family. There's some swearing (bleeped, but still clear what's being said); some vlogs include stunts that could be dangerous if kids try to replicate them; and there's sexualized images of women in some videos. Paul and his brother, Logan (who also has his own YouTube channel), trade pranks and trash-talk about which brother is most popular. Jake Paul is one of the founders of the social media group Team 10, whose target audience is teens.
We recommend parent co-viewing of YouTube content for kids under 13. Please note that our reviewers watch between one and two hours of content to determine the general appropriateness of each YouTube channel. Some channels contain more variety within their content than others, and we do our best to capture the overall subject and tone to help parents make the best choice for their family.
What's the story?
JAKE PAUL's This Is Jake Paul video sums up this channel's personality-driven content: A handsome, confident young man loves pranks. Paul posts music videos (The Jake Paulers Song and Jerika), day-in-the-life vignettes (You Won't Believe What Tattoo I Got), stunts, and pranks (Fake Parrot Maverick Death Prank On My Bro). Jake Paul posts a vlog almost every day. His brother, Logan, his mom, and his dad sometimes appear in the videos and also have their own YouTube channels.
Is it any good?
This YouTube channel often feels like Disney Channel Gone Wild. There's equal parts goofy banter, girl-boy drama, ego pumping, and expensive toys on Jake Paul. His showy behavior, his over-the-top excitement about everything (especially tattoos, guns, and fast cars), and his deep need for YouTube-culture validation might be outrageous enough to get tweens and teens to watch for a while. But it doesn't take long to realize that there's not much depth or creativity here. Just a lot of Jake Paul "selling merch like a god church" to his fans.
Talk to your kids about ...
Families can talk about how Jake Paul uses his fan base, the Jake Paulers, to promote his brand through "merch" sales and wear.
If your kid is a serious Jake Pauler, check out this article: Should I be concerned about my kid's celebrity obsession?
Find out what kids like about Jake Paul by suggesting that they show you a few of their favorite Jake Paul vlogs. Talk about what they think is fun and funny, and why.
Paul made headlines when a video was leaked of him using the "N" word. Does being "edgy" come at a cost? Do you think it's important to show empathy, even when doing pranks and having fun? Why or why not? Why do YouTube celebs go to such extremes to gain attention?
For kids who love YouTube stars
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Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.