Niki and Gabi

TV review by
Dana Anderson, Common Sense Media
Niki and Gabi TV Poster Image
Popular with kids
Likable twins skewer teen life, push products at teens.

Parents say

age 11+
Based on 3 reviews

Kids say

age 12+
Based on 12 reviews

Did we miss something on diversity?

Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.

A lot or a little?

The parents' guide to what's in this movie.

Positive Messages

Heavy focus on consumerism overshadows other moderately positive messages, but it's clear that family and fun are important to these YouTube stars.

Positive Role Models

These sisters clearly love and enjoy each other. They tend to laugh at the foibles in the everyday lives of teens in their skits in a sassy -- but not mean-spirited -- way. 


A few skits show mild sexy stuff, such as a college-age couple snuggling in a dorm room bed when a roommate walks in unexpectedly. Niki and Gabi sometimes wear sexy stuff, including lingerie (in a music video).


Any swear words are bleeped.


Heavy focus on product promotion on this beauty site: Kardashian product lines, Forever 21 makeup testing, Ariana Grande products, prom dresses, Christmas gift lists, and more. Niki and Gabi also cross-promote other YouTubers, hold product giveaways (for subscribers only), and mention that viewers should like their videos and subscribe to their other social media outlets multiple times.

Drinking, Drugs & Smoking

At least one video ("Different Types of Girls on Spring Break") features scenes where people are clearly drinking alcohol excessively.

What parents need to know

Parents need to know that Niki and Gabi is a beauty and comedy YouTube channel featuring twins Niki Demartino and Gabi Demartino. The energetic, sassy (but clean-talking) sisters typically focus their videos on three genres: teen life humor skits, beauty and fashion product promotion, and (less often) music videos. From spotlighting the Kardashian product lines to Forever 21 makeup testing, product giveaways, and more, Niki and Gabi heavily promote the kind of stuff that will appeal to many fashion- and pop culture-conscious teens. A few videos, including one in which they're wearing lingerie, contain some sexy stuff. We recommend parent co-viewing of YouTube content for kids under 13. Please note that our reviewers watch between one and two hours of content to determine the general appropriateness of each YouTube channel. Some channels contain more variety within their content than others, and we do our best to capture the overall subject and tone to help parents make the best choice for their family.

User Reviews

  • Parents say
  • Kids say
Adult Written byparentalreviewer August 2, 2018

just horrible

just sad, my 12 year old was watching this and i was just shocked i look at the channel and started to scroll i was just mad.I showed many ways of sex and drink... Continue reading
Adult Written byGhajskdkdjd January 4, 2019

Good and appropriate

I think it’s appropriate and people should watch them more often. There funny interesting and are open about themselves. Niki is quirky and funny. Gabi is fancy... Continue reading
Teen, 13 years old Written byalaina4647 May 8, 2019

Best Influences

These girls are so humble and funny even though your famous. You may think their videos can be innapropriate but its literally pg 13. nothing harmful. They dont... Continue reading
Teen, 13 years old Written byjulianacakee August 13, 2019


Its not 2012. Niki and Gabi are adults and should not be CRITICIZED for being MATURE. I understand that little 7 year olds shouldn't watch it, but why rate... Continue reading

What's the story?

NIKI AND GABI's YouTube channel stars a set of twins who skewer teen life along with offering makeup advice and other lifestyle info. Their videos focus on beauty product reviews ("Testing Kardashian/Jenner Products," "College Haul + Giveaway"), satirical spoofs on high school and college life and personalities ("Gross Situations at School"), music videos, and collaboration videos with other YouTubers.

Is it any good?

If your teen can stand the long intros of these two sisters talking in unison about how much fun their next video is going to be and how "we don't want to drag this intro on any longer," there are some funny skits on this beauty and humor YouTube channel. Their satirical insights into the lives of teens in high school and college are often spot-on; most teens will relate to or know someone who resembles the personality and situational stereotypes they spoof. But Niki and Gabi spend a lot of air time just talking about how great they are, how great the multitudes of consumer products they promote are, and how much viewers should "like" their videos. They also cross-promote other YouTubers through "collab" videos, some better than others. After watching a few Niki and Gabi videos, teens may be tempted to buy lots of stuff to decorate their rooms or add to their makeup collection, but otherwise the twins' bubbly fun is pretty harmless.

Talk to your kids about ...

  • Families can talk about how Niki and Gabi subtly (or sometimes not so subtly) market products. Read Common Sense Media's "What is the impact of advertising on teens"?

  • Talk about some of the videos in which Niki and Gabi spoof teen stereotypes and situations. Are they accurate, fair portrayals of teen personalities and life situations? What other type of teen personalities and situations do they not spotlight? Why?

  • How does your teen feel about the many requests Niki and Gabi make for viewers to subscribe, like, and share, and enter their giveaways? Is this just accepted as part of the YouTube beauty channel style, or does your teen find it bothersome? 

TV details

Our editors recommend

For kids who love girl power

Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

See how we rate

About these links

Common Sense Media, a nonprofit organization, earns a small affiliate fee from Amazon or iTunes when you use our links to make a purchase. Thank you for your support.

Read more

Our ratings are based on child development best practices. We display the minimum age for which content is developmentally appropriate. The star rating reflects overall quality.

Learn how we rate