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Niki and Gabi
A lot or a little?
The parents' guide to what's in this TV show.
What parents need to know
Parents need to know that Niki and Gabi is a beauty and comedy YouTube channel featuring twins Niki Demartino and Gabi Demartino. The energetic, sassy (but clean-talking) sisters typically focus their videos on three genres: teen life humor skits, beauty and fashion product promotion, and (less often) music videos. From spotlighting the Kardashian product lines to Forever 21 makeup testing, product giveaways, and more, Niki and Gabi heavily promote the kind of stuff that will appeal to many fashion- and pop culture-conscious teens. A few videos, including one in which they're wearing lingerie, contain some sexy stuff. We recommend parent co-viewing of YouTube content for kids under 13. Please note that our reviewers watch between one and two hours of content to determine the general appropriateness of each YouTube channel. Some channels contain more variety within their content than others, and we do our best to capture the overall subject and tone to help parents make the best choice for their family.
- Parents say
- Kids say
What's the story?
NIKI AND GABI's YouTube channel stars a set of twins who skewer teen life along with offering makeup advice and other lifestyle info. Their videos focus on beauty product reviews ("Testing Kardashian/Jenner Products," "College Haul + Giveaway"), satirical spoofs on high school and college life and personalities ("Gross Situations at School"), music videos, and collaboration videos with other YouTubers.
Is it any good?
If your teen can stand the long intros of these two sisters talking in unison about how much fun their next video is going to be and how "we don't want to drag this intro on any longer," there are some funny skits on this beauty and humor YouTube channel. Their satirical insights into the lives of teens in high school and college are often spot-on; most teens will relate to or know someone who resembles the personality and situational stereotypes they spoof. But Niki and Gabi spend a lot of air time just talking about how great they are, how great the multitudes of consumer products they promote are, and how much viewers should "like" their videos. They also cross-promote other YouTubers through "collab" videos, some better than others. After watching a few Niki and Gabi videos, teens may be tempted to buy lots of stuff to decorate their rooms or add to their makeup collection, but otherwise the twins' bubbly fun is pretty harmless.
Talk to your kids about ...
Families can talk about how Niki and Gabi subtly (or sometimes not so subtly) market products. Read Common Sense Media's "What is the impact of advertising on teens"?
Talk about some of the videos in which Niki and Gabi spoof teen stereotypes and situations. Are they accurate, fair portrayals of teen personalities and life situations? What other type of teen personalities and situations do they not spotlight? Why?
How does your teen feel about the many requests Niki and Gabi make for viewers to subscribe, like, and share, and enter their giveaways? Is this just accepted as part of the YouTube beauty channel style, or does your teen find it bothersome?
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Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.