Ryan Toys Review

TV review by
Emily Ashby, Common Sense Media
Ryan Toys Review TV Poster Image
Popular unboxing vids are heavy on the commercialism.

Parents say

age 5+
Based on 343 reviews

Kids say

age 7+
Based on 167 reviews

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A lot or a little?

The parents' guide to what's in this movie.

Educational Value

The show intends to entertain rather than to educate.

Positive Messages

A mixed bag. On one hand, the series features videos of Ryan and his family engaged in collaborative play that encourages imagination and creativity. On the other, the show suggests that getting to open and play with expensive new toy collections and play sets on a near-daily basis is the norm, when it's most certainly not for most families.


Positive Role Models

Ryan is enthusiastic and honest about the products he samples, but that's not surprising given that it's like opening a pile of birthday presents each time. His parents encourage his interest and are always there to help him figure out where things go and how they work.


Violence & Scariness
Sexy Stuff

Occasionally "butt."



Each episode shows Ryan unboxing and playing with numerous themed toys. It's never just a handful of action figures; it's often a Ryan-size egg-shaped container from which he pulls 15 or so new toys, an activity set with every available accessory, or a play set big enough for him to climb on. In every case the sheer volume of toys makes playtime look like great fun, creating an effective advertising campaign for the products. The videos also include plugs for Ryan Toys Review merchandise like T-shirts.


Drinking, Drugs & Smoking

What parents need to know

Parents need to know that Ryan Toys Review is a popular YouTube channel with videos that show a young boy unpacking and playing with a new toy or set of toys each time, aka "unboxing." The unscripted videos are funny at times, and they often show Ryan and his parents enjoying freeform playtime together. That said, they also serve as direct marketing for the toys and games featured, and the sheer quantity of toys Ryan receives at one sitting (often every action figure or accessory in a themed toy line) can be overwhelming for adults and misleading for kids. If your youngsters are prone to the "gimmes," then not much good can come from seeing Ryan's unrealistic fortune in video after video. However, there is something undeniably satisfying about the unboxing experience, and if your kids can handle seeing toys they won't be getting themselves, it's pretty harmless (but mindless) entertainment.

User Reviews

  • Parents say
  • Kids say
Parent Written bysylver71 August 30, 2017

It's not mindless, it's insidious

Nothing more than a tool for marketing to very young children. Zero value to kids.
Adult Written byBrianPatrick03 August 27, 2018

Targeting your toddlers like cigarette companies....

This channel is not only non educational, and inappropriate for its target audience it’s strait up dangerous and should be blocked by most parents.

Let me say... Continue reading
Kid, 11 years old April 25, 2019

Ryan in a nutshell

Ryan: hello everyone! I got a gazillion dollar earth! Mom: let's open it! Ryan: WAHHHHHHH! I WANTED A UNIVERSE! I GIVE THIS 0 STARS! Mom: *buys him univers...
Teen, 15 years old Written bySmarin64 July 28, 2019

This is brainwashing on a child abuse level

I am a 15 year old kid, after seeing my nephew talk about the show I searched it up instantly. To my surprise I noticed that this channel had passed my YouTube... Continue reading

What's the story?

RYAN TOYS REVIEW is a YouTube channel that features videos of a young boy named Ryan who unboxes and plays with a new toy or set of themed toys each time and offers feedback on them. He's usually joined by one or both of his parents and sometimes (in later videos) his younger sisters. Playtime is a group affair for Ryan's family, and the unscripted videos capture everyone's reactions to the pros and cons of the toys in an organic and informal way.

Is it any good?

Ryan's videos have made a big splash online -- to the tune of millions of subscribers and billions of video views -- and there's no denying the pint-size star is comfortable in front of the camera. He's gregarious and enthusiastic about every toy he tries out, and even in cases where they don't wow him, he's quick to point out the good qualities along with the less-good ones. It's also great to see his parents actively engaged in the fun with him as he plays with the toys.

The problem for parents is that whether it's intentional or not, Ryan's videos double as highly effective advertising for most of the toys he features. What's more, his is a mostly unrealistic new-toy experience, since aside from birthdays and major holidays, most kids aren't showered with hundreds of dollars' worth of new stuff at each sitting. It's almost impossible (even for adults!) to come away from Ryan Toys Review without a sense of longing for the item of the day, and that can pose a real concern for kids' sense of reality, not to mention gratitude and contentment.

Talk to your kids about ...

  • Families can talk about the idea of contentment. What does it mean to be content with what you have? Does getting more toys or other stuff make you happy? Does that happiness generally last beyond the newness?

  • Kids: How can you show someone you care without giving them tangible presents? What are some of your family's favorite togetherness activities?

  • How have the internet and video-sharing sites like YouTube changed how we access information? Can everything we see on these sites be believed? Where can we find reliable information and news?

TV details

  • Premiere date: March 15, 2015
  • Network: YouTube Channel
  • Genre: Reality TV
  • TV rating: NR
  • Available on: Streaming
  • Last updated: November 11, 2020

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