UniLand Kids

TV review by
Jenny Nixon, Common Sense Media
UniLand Kids TV Poster Image
Kid-friendly grab bag has fun videos, music, consumerism.

Parents say

No reviews yetAdd your rating

Kids say

No reviews yetAdd your rating

Did we miss something on diversity?

Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.

A lot or a little?

The parents' guide to what's in this movie.

Educational Value

Videos use simple animations and repetitive songs to cover skills like counting and reciting the alphabet. Science is explored somewhat in videos that ask viewers to guess if an item will "Sink or Float." Artists teach viewers how to paint various subjects, such as fruits and vegetables.

Positive Messages

There's a series called "The Feels" that helps kids identify their various emotions so they can better express them in the future. 

Positive Role Models

Kids in the unboxing videos don't always send the best messages.

Violence & Scariness
Sexy Stuff

A lot of desirable brand-name toys are featured, both in unboxing videos showing kids opening and playing with the toys, as well as in videos where these toys (such as an Incredibles action figure) are pictured going on wild adventures.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that UniLand Kids offers a variety of content, from simple preschool-level animated videos covering nursery rhymes, the alphabet, numbers, and more to live-action videos showing kids unboxing various brand-name toys. The channel is organized into various playlists, which makes it easy for parents to pick and choose which type of material is most appropriate for their child. Please note: Our reviewers watch between one and two hours of content to determine the general appropriateness of each YouTube channel. Some channels contain more variety within their content than others; we do our best to capture the channel's overall subject and tone to help parents make the best choice for their family. We recommend parent co-viewing of YouTube content for kids under 13.

User Reviews

  • Parents say
  • Kids say

There aren't any reviews yet. Be the first to review this title.

There aren't any reviews yet. Be the first to review this title.

What's the story?

UNILAND KIDS is a YouTube channel featuring animated nursery rhyme videos (known as "UniTunes"), many with a focus on learning counting skills and the alphabet. How-to videos include slime-making, drawing tutorials, and science projects. There's also plenty of live-action content for older kiddos, with a diverse cast of boys and girls who are shown unboxing, playing with, and reviewing trendy new toys as well as playing video games, making slime, and engaging in various viral challenges.

Is it any good?

Kids are sure to be drawn to the hyper-colorful videos with their quick pace, animated cast (literally and figuratively), and frequent inclusion of popular brand-name toys. Much of the content is harmless enough, meant to get kids excited about singing and dancing, learning to count, or making cool science projects like DIY Geode Eggs. Things get a bit dicey, though, when it comes to the heavy consumerism at work in many of the videos -- in particular, the unboxing series, wherein kids are shown tearing through piles of toys worth hundreds of dollars like it's no big deal. This isn't a trend isolated to UniLand Kids, however, and they're an extremely popular style of video -- so parents may want to be especially careful to help set their kids' expectations for real life (meaning, teaching them that not every family has an unlimited budget for toys, nor should this be considered the norm). Luckily, the channel is organized in a way that makes it easy for grown-ups to help direct kiddos toward more constructive and creative videos that don't rely merely on conspicuous consumption to entertain.

Talk to your kids about ...

  • Families can talk about which style of UniLand Kids videos are their favorite. Is it the animated music videos? The slime-making tutorials? The game reviews? Do you like that the channel offers so much variety?

  • Kids: Do you feel inspired to try new things (such as a new food, or assembling a new toy) after watching the UniLand Kids do it in their videos? What is it that makes you feel that way?

TV details

  • Premiere date: August 15, 2017
  • Network: YouTube Channel
  • Genre: Variety Show
  • TV rating: NR
  • Available on: Streaming
  • Last updated: June 28, 2020

Our editors recommend

For kids who love YouTube

Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

See how we rate

About these links

Common Sense Media, a nonprofit organization, earns a small affiliate fee from Amazon or iTunes when you use our links to make a purchase. Thank you for your support.

Read more

Our ratings are based on child development best practices. We display the minimum age for which content is developmentally appropriate. The star rating reflects overall quality.

Learn how we rate