UniLand Kids

TV review by
Jenny Nixon, Common Sense Media
UniLand Kids TV Poster Image
Kid-friendly grab bag has fun videos, music, consumerism.

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A lot or a little?

The parents' guide to what's in this TV show.

Educational Value

Videos use simple animations and repetitive songs to cover skills like counting and reciting the alphabet. Science is explored somewhat in videos that ask viewers to guess if an item will "Sink or Float." Artists teach viewers how to paint various subjects, such as fruits and vegetables.

Positive Messages

There's a series called "The Feels" that helps kids identify their various emotions so they can better express them in the future. 

Positive Role Models & Representations

Kids in the unboxing videos don't always send the best messages.

Violence & Scariness
Sexy Stuff
Language
Consumerism

A lot of desirable brand-name toys are featured, both in unboxing videos showing kids opening and playing with the toys, as well as in videos where these toys (such as an Incredibles action figure) are pictured going on wild adventures.

Drinking, Drugs & Smoking

What parents need to know

Parents need to know that UniLand Kids offers a variety of content, from simple preschool-level animated videos covering nursery rhymes, the alphabet, numbers, and more to live-action videos showing kids unboxing various brand-name toys. The channel is organized into various playlists, which makes it easy for parents to pick and choose which type of material is most appropriate for their child. Please note: Our reviewers watch between one and two hours of content to determine the general appropriateness of each YouTube channel. Some channels contain more variety within their content than others; we do our best to capture the channel's overall subject and tone to help parents make the best choice for their family. We recommend parent co-viewing of YouTube content for kids under 13.

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What's the story?

UNILAND KIDS is a YouTube channel featuring animated nursery rhyme videos (known as "UniTunes"), many with a focus on learning counting skills and the alphabet. How-to videos include slime-making, drawing tutorials, and science projects. There's also plenty of live-action content for older kiddos, with a diverse cast of boys and girls who are shown unboxing, playing with, and reviewing trendy new toys as well as playing video games, making slime, and engaging in various viral challenges.

Is it any good?

Kids are sure to be drawn to the hyper-colorful videos with their quick pace, animated cast (literally and figuratively), and frequent inclusion of popular brand-name toys. Much of the content is harmless enough, meant to get kids excited about singing and dancing, learning to count, or making cool science projects like DIY Geode Eggs. Things get a bit dicey, though, when it comes to the heavy consumerism at work in many of the videos -- in particular, the unboxing series, wherein kids are shown tearing through piles of toys worth hundreds of dollars like it's no big deal. This isn't a trend isolated to UniLand Kids, however, and they're an extremely popular style of video -- so parents may want to be especially careful to help set their kids' expectations for real life (meaning, teaching them that not every family has an unlimited budget for toys, nor should this be considered the norm). Luckily, the channel is organized in a way that makes it easy for grown-ups to help direct kiddos toward more constructive and creative videos that don't rely merely on conspicuous consumption to entertain.

Talk to your kids about ...

  • Families can talk about which style of UniLand Kids videos are their favorite. Is it the animated music videos? The slime-making tutorials? The game reviews? Do you like that the channel offers so much variety?

  • Kids: Do you feel inspired to try new things (such as a new food, or assembling a new toy) after watching the UniLand Kids do it in their videos? What is it that makes you feel that way?

TV details

For kids who love YouTube

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