My son just turned three and I was very, very hesitant to buy him a video game. He's never played one before, and we generally watch very little TV and only PBS, nothing commercial. The one exception is Ni Hao Kai Lan. My son is Vietnamese and there are very few Asian characters in kid's TV/games. So, I bought this game for him and we've played it four times so far...and, he loves it. I limit it to twice a week for 15 minutes per session.
The game has a variety of mini-games, some Asian themed, some not. My son especially likes the Bubble Pop, Butterfly Catch, Dragon Parade, and Balloon Toss games. He needs a little help with controlling the characters, but is picking up the hand-eye coordination needed quickly.
My six year old niece was over this past week and she enjoyed the game quite a bit, too. So, I'm pretty sure he'll enjoy this game for a few years to come, which is nice.