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The Price Is Right: 2010 Edition
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Is it age appropriate?
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Not age appropriate for kids under 6, age appropriate for kids over 14; suggested age 7. -
Is it any good?
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Common Sense says
Rampant consumerism, but show fans will like its accuracy.
In this game kids can: play multiplayer games, strategize, use logic to win
Why We Rated This 
for Ages 7–14
The good stuff
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Ease of play:
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What to watch out for
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Consumerism:
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What Parents Need to Know
This review of The Price Is Right: 2010 Edition was written by Chad Sapieha
Parents need to know that this game is based on the TV game show of the same name and that it is all about consumerism. All of the mini-games feature descriptions of real-world products -- including household goods, furniture, and big ticket items like cars and trailers -- the prices of which players need to determine. Hence, they perform better if they themselves are avid consumers. You can also expect to encounter some mildly suggestive scenes that show videos of the show’s pretty prize models, as well as product descriptions that involve words like “damn” and “chardonnay.”
Families Can Talk About
Talk to your kids about the media in their life. We have more tools and tips that can help
- Families can talk about consumerism in games. Do you think that seeing products in games makes players consciously or subconsciously want to purchase them? Would this particular game be better or worse had the developers swapped out the real products for fake ones?
More on The Price Is Right: 2010 Edition
What’s the Story?
THE PRICE IS RIGHT: 2010 EDITION is the second game based on the popular TV game show to be released by publisher Ubisoft in the space of a year. You might (rightly) be wondering what could have changed in so short a time, and the answer is not much. The game looks and sounds very much like it did last year, and even offers the same ways to play: by yourself in a classic mode that puts you in the role of an average “contestants row” contestant; a three-strikes mode in which you continue to play and earn money in pricing games and showcase showdowns until you lose three contestants’ row bids; and a party mode where up to four players go head-to-head. Rather than change existing content, Ubisoft’s game makers have simply added more. There are more prizes, more showcases, and 15 additional pricing games, bringing the total number to 30.
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Is It Any Good?
Is it worth picking up if you have the original? Most of the show’s best and most recognizable pricing games -- including Cliffhanger, Plinko, and Safe Cracker -- are in the original game, so, unless you really want to try new games like ½ Off (in which players try to determine which of two product prices is half its actual retail price) or Flip Flop (in which players have the option of reversing one or two pairs of numbers in a price), this follow-up isn’t exactly essential. The real pity is that they didn’t spend a couple of days in the last year working with either Bob Barker or new host Drew Carrey to add their voices to the game and give it a bit more personality.
The game captures the show’s look and feel surprisingly well, but it’s almost wholly lacking in personality, save that which announcer Rich Fields adds while describing products. That said, if you haven’t played the original and are a fan of the show, it might be worth checking out. There’s enough content here to keep people playing for several hours without encountering much repetition.
ClosePublisher’s Details
Released on 9/29/2009, price $39.99, not online enabled
ESRB rating: E (for Alcohol Reference, Mild Language)
ESRB rating: E (for Alcohol Reference, Mild Language)
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