Parents need to know that the BRATZ wear gobs of makeup and skimpy clothes, speak in clichés, and model stereotypes of boy-crazy, shallow tweens. The girls are chased by strange looking clones, tied up, and threatened, all the while fighting and kicking their way to safety. Young girls may be captivated by the glitz but not prepared for the violence and scary turns of the plot. A normal coming-of-age problem is left in the hands of these unrealistic-looking young women, which in turn provides no positive learning for viewers about strong females.

Families can talk about the unnatural way that these girls look. They all have the same figure, facial structure, and way of speaking. This may be what adolescent girls aspire to, but families can ask their kids if this is a normal reflection of their own peers or teenage girls that they see. Does the way that they live seem like a normal kid's life -– where are the parents? When do they do homework? How can they pay for the constant influx of clothes? Beyond their makeup and clothes, parents can address the bond between the girls and point out that it's their relationship and loyalty that helps them solve problems.