Now THIS is horror done right. Sam Raimi still has the edge he had in films he directed before Spider-Man. This awesome film opens with a retro Universal logo. Then, a young boy who stole jewelry from a gypsy has weird visions and sounds that weren't there. He was then dragged to Hell by an unknown force. Fast forward 40 years. A loan officer named Christine refuses a request from a gypsy to extend her loan, so the gypsy puts a curse on her. Christine will be dragged to Hell in 3 days. After that scene, this film's pure camp. When I wasn't scared, I was laughing, both in anticipation of the next jump scene and at the hilarious one-liners and cheesy gore. In terms of content, there's only violence, horror, and some mild language. Yes, Drag Me To Hell is scary, but in a good, fun sort of way, just like the Evil Dead movies. If you or your kid is afraid of jump scenes, DO NOT TAKE THEM TO SEE THIS, because there are plenty. There's also a lot of gore for a PG-13 rated movie, but it looks fake and is played for comically cheesy effect, like when Christine has a massive nosebleed, covering her boss in blood from head to toe, and he asks "Did I get any in my mouth?" It's that kind of comic horror that appears in Drag Me To Hell. But there are some scenes that are devoid of such comedy. However, even then, the effect comes off as cheesy. Language is pretty mild for a PG-13, and so is sexual content. In short, see Drag Me To Hell if you want a good, fun scare. It's the perfect film for Halloween. And if you want more horror, check out the unrated version (when it comes out on DVD).