Londoner Sidney Young (
Simon Pegg) edits the snarky
Post-Modern Review, which mocks celebrities and the establishment publications that fawn over them. His most recent issue pokes fun at Clayton Harding (
Jeff Bridges), the self-important, ultra-powerful editor of glam, glossy
Sharps magazine. Imagine Sidney's surprise, then, when Clayton offers him a job in New York. But life in the big leagues isn't quite what Sidney expected. Rather than being allowed to flex his sardonic muscles, he ends up captioning party pictures and fielding pitches to write flattering profiles of poseur movie types. Sidney's only friend is colleague Alison (
Kirsten Dunst), who manages to look beyond his idiotic stunts -- getting drunk at the company picnic, ordering a stripper for the boss -- and see the good guy beneath. Alas, she's taken, and Sidney's attracted to a busty, vapid starlet (
Megan Fox) anyway. And before long, he finds himself learning to play the game -- but at what cost?