Book-based family fantasy is magical fun but also scary.
Parents need to know that this fantasy adventure has been aggressively promoted on Nickelodeon (which helped produce the movie). But even without the heavy rotation of commercials and cereal tie-ins, fans of the best-selling book series will want to see this big-screen adaptation; expect kids as young as 5 to express interest. But the under-7 crowd might be scared by a couple of intense sequences involving the goblins, head ogre Mulgarath, and the Grace children, who do get hurt (with bloody scratches) in the action. Although the movie is connected to merchandising deals with a few products, there isn't that much product placement in the actual film besides Quaker Oats and honey in plastic-bear containers. There's also no age-inappropriate language or sexuality.