The Strawberry Shortcake Movie: Sky's the Limit (G)
common sense media says
Uber-girly Strawberry and pals team up in mild adventure.
parents & educators say
What parents need to know
Parents need to know that this optimistic, CGI-animated movie may stoke kids' desire for toys or other products associated with the Strawberry Shortcake brand. Also, the child-like characters many parents remember from childhood have been transformed into fashion-conscious, hair-flipping entrepreneurs, and may contribute to the tweenification of young girls.
Positive role models:
The intention is to show girls engaging in positive behaviors, like being helpful and supportive to one another. The movie is peppered with achievements -- designing a new berry juice fountain, using clues in nature to get the group un-lost, taking calculated risks for the greater good -- but all these things are counter-balanced by girly stereotypes. Their vocations involve food, hair, clothes, and dance. They constantly doubt their abilities until a friend urges them on. And their bodies are huge heads upon tiny little frames, which, while not sexualized like Bratz, portray unnatural and uniform body types.
Violence & scariness:
A few mildly tense moments, like when Strawberry and her friends rescue Mr. Longface, who has fallen over a ledge.
Consumerism:
Some might consider the movie to be an hour-long commercial for the dolls and accessories in the Strawberry Shortcake brand. The DVD comes with a $5 coupon for a Strawberry Shortcake toy. Before the movie begins, viewers see an advertisement for the Berry Cafe toy, as well as an AAA advertorial about seatbelt safety.
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