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The Strawberry Shortcake Movie: Sky's the Limit

(Rated G, Family and kids)

  • Is it age appropriate?

    About our ratings

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    Not age appropriate for kids under 0, age appropriate for kids over 4; suggested age 4.

  • Is it any good?

    2.0

  • Common Sense says

    Uber-girly Strawberry and pals team up in mild adventure.

Themes in this movie include:   friendship, gender issues, honesty

Why We Rated This on for Ages 4 and Up

The good stuff

  • Messages:

    Teamwork, determination, friendship, believing in oneself, hard work, forgiveness -- all these noble messages are woven through the movie. But sometimes the emphasis on these positive messages leaves out the less pretty feelings that kids have. For example, even though Mr. Longface misled the girls on a long, treacherous journey, the girls don't get upset with him. Sure, forgiveness is a good thing, but it's also important to teach kids that it's OK to feel mad and tell people how you feel.

  • Role models:

    The intention is to show girls engaging in positive behaviors, like being helpful and supportive to one another. The movie is peppered with achievements -- designing a new berry juice fountain, using clues in nature to get the group un-lost, taking calculated risks for the greater good -- but all these things are counter-balanced by girly stereotypes. Their vocations involve food, hair, clothes, and dance. They constantly doubt their abilities until a friend urges them on. And their bodies are huge heads upon tiny little frames, which, while not sexualized like Bratz, portray unnatural and uniform body types.
 

What to watch out for

  • Violence & scariness:

    A few mildly tense moments, like when Strawberry and her friends rescue Mr. Longface, who has fallen over a ledge.

  • Consumerism:

    Some might consider the movie to be an hour-long commercial for the dolls and accessories in the Strawberry Shortcake brand. The DVD comes with a $5 coupon for a Strawberry Shortcake toy. Before the movie begins, viewers see an advertisement for the Berry Cafe toy, as well as an AAA advertorial about seatbelt safety.
 

What Parents Need to Know

About The Strawberry Shortcake Movie: Sky's the Limit

Parents need to know that this optimistic, CGI-animated movie may stoke kids' desire for toys or other products associated with the Strawberry Shortcake brand. Also, the child-like characters many parents remember from childhood have been transformed into fashion-conscious, hair-flipping entrepreneurs, and may contribute to the tweenification of young girls.

Did this review help you decide?

Families Can Talk About

  • Families can talk about helping out friends. How did Strawberry and her friends help each other? Talk about the difference between practical help and emotional support.
  • Talk about lying. Why did Mr. Longface lie about the special stone? How would you have reacted if you'd been in the same situation as Strawberry and her friends? How did they treat Mr. Longface after they returned home?
  • Discuss the girls' appearance. How old do you think Strawberry and her friends are? What clues help you figure out their ages? If it's hard to tell how old they are, why do you think that is?
  • Families can talk about advertisements. What is the purpose of an ad? What kinds of ads are most effective? What's the difference between this movie and an advertisement?
Tools and tips that can help

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