THE E.N.D (Energy Never Dies) (by The Black Eyed Peas, Hip-hop)

common sense media says

Pounding party beats with some adult themes.


parents & educators say
  • 73% say sexual content is an issue
  • 55% say language is an issue

What parents need to know

Parents need to know that for the most part this is a clean album, but expletives and mature references are sprinkled throughout. Many songs are fine for teens. "One Tribe" and "Generation Now" actually raise important issues. However some songs like "Ring-a-Ling," which discusses casual sex, don't present the best role models for young listeners.

Positive messages: Although many of the songs promote partying ("Party everyday, party all the time and sleep all day") there are some songs that address more serious issues in society. "Generation Now" dissects today's digital culture and "One Tribe" promotes peace and equality: "Forget about all that evil they feed ya, remember that we are all one people."
Violence: Not applicable.
Sex: "Ring-a-Ling" is all about booty calls. If I'm callin at two in the morning then it only means one thing and if you don't want to have sex with me, then why are you texting me?" A few other songs make brief sexual references, Fergie sings about dildos and "bitches on her d--k" and the group mentions hoochies and "lending out semen."
Language: The majority of the tracks have little or no profanity. However, a few songs like "Imma Be" includes the word nigger and s--t. A-s is used several times throughout the album.
Consumerism: Not applicable.
Drinking, drugs, & smoking: Even though several songs celebrate partying, only "Outta My Head" makes the connection between partying and getting drunk. This song is all about escaping reality with the help of some drinks. "Imma go get a drink, when they open up the bar, Imma hit the bottle, cause I didn't bring my car." On a positive note, at least the song doesn't promote drinking and driving.

More on THE E.N.D (Energy Never Dies)

What to talk about

Talk to your kids

Families can talk about the song “Generation Now.” On the track, the Black Eyed Peas name-drop tech terms from Google and Facebook to Wikipedia and cell phones. They then make the connection that these electronic advancements have made us into a society with no attention span, a generation that requires immediate gratification. Do you think technology has affected the expectations of your generation? Do you think the Black Eyed Peas see this as a good or bad thing, or both? 

What's the story?

What's the story?

THE E.N.D. (ENERGY NEVER DIES) is the fifth studio release from the Back Eyed Peas, the powerhouse group that includes pop favorite Fergie and master producer Will.i.am (along with apl.de.ap and Taboo). Full of electro funk beats, synthesized effects, and rap and R&B vocals, the album is an eclectic blend of urban sounds, which provide a backdrop for the Peas messages of partying, social harmony, and professional ambition. Although longing and heartbreak are also an ever-present theme, the angst is generally set to a party beat and pounding dance grooves.

Is it any good?

Is it any good?
 

The Black Eyed Peas take a trip back to old school funk on this CD, giving listeners a synthed-out trip to the techno sound of decades past. Like a musical smoothie comprised of a blend of Blondie, Parliament Funkadelic, Hall and Oates, and even John Mellencamp, The E.N.D. looks like just the beginning of a new era of Peas musical artistry. Although the entire album is a natural party mix, tracks like "Rock that Body" and "Electric City" in particular bring the funk. The unique musical morphing of old and new hip-hop effects is perfectly executed, while the flamboyant vocals from Fergie and inspired raps take this album to the next level.

Music themes & details

Music Details
Released on: June 9, 2009
Label: Interscope Records
Genre: Hip-hop

This review was written by Jacqueline Rupp
 
 

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What parents & educators say

12
Based on 11 parent & educator reviews:
  • 73% say sexual content is an issue
  • 55% say language is an issue

Most useful reviews by all members

yotamdo
kid, 11 years old
 
yes! awesome music!
good for every age!

24 Rocks
kid, 13 years old
 
Best Band Ever
Black Eyed Peas ROCK!!!!!!!

 
Alright, not my favorite type of music, but interesting and cool.
I'm just wondering how music tracks that talk about sex and dildos can be 15+ but video games talking about similar things get 17+? (I know it has to do with visuals...but your mind is producing the images when you listen to music anyway). Anyways, the Black Eyed Peas have an amazing line of music tracks, and this just adds on to their success. If you like Hip-hop style music with a modern/ "futuristic" theme, this CD is for you. Catchy songs, good beats, fun for parties and clubs.

cinnagurl
teen, 14 years old
 
the end
Love it. I have this cd and i've listening to it since i was 12. there's some bad language and sex in ring-a-ling but by the time you reach 12 you should know not to swear. also i opened up the possitive messages and its now generation not generation now. lol

Squid Kid
kid, 13 years old
 
I'm a Peas fan, but I don't like I'm a Bee or Ring-a-Ling. One song talks about somebody having b----s on her d*ck and I'm a Bee says the N-Word once.

whaleoh4060
teen, 14 years old
 
I had no idea of the sexual stuff until now. Very catch music some swears but the sexual stuff will go right over people's heads.

teamjacobgirl2.0
teen, 17 years old
 
Deserves a hundred stars
Why can we only give 5 stars? This is the best album of 2009 and deserves a lot more then just a five. But, this is an awesome album and parents should have no problem with their kids listing to the E.N.D. or any of the Black Eyed Peas albums.

 
good cd with a few let-downs
most of the songs are just about partying (I Gott Feeling, Party All The Time, Rock Your Body,) but then there are really good songs (Meet Me Halfway, Alive, Missing You, and One Tribe) but i really love this cd one of their best

CoasterCrazy
kid, 13 years old
 
YES!!!!
I LUV IT!

Doodelium
kid, 13 years old
 
Great
I couldn't stand the Black Eyed Peas until this CD. The songs on this CD are sooo catchy! I listen to it very often and I never get tired of it. It is one of the best CDs of 2009. Listen to it!

newmoonwolves
teen, 17 years old
 
Black Eyed Peas Fan :)
First thing. The Black Eyed Peas rock. And yeah there's language in a few songs but, if your kids are used to hearing it then it shouldn't matter. Good role models because The Black Eyed Peas are always doing chairty work. Fergie, is a strong woman and shows female strengh in the music business. Will.I.Am is always talking about charity and how people can help out and so are the other two. And 2+ because my little sister loves I Gotta Feeling and Boom Boom Pow. They are one of the best bands ever and be a little nicer to them commonsense they could be worst.

luv duv bug
kid, 12 years old
 
good beat to move to.

benbrm
kid, 12 years old
 
Should say EXPLICIT on the cover but still awesome
This is a really good album! but deserves and EXPLICIT label on the label due to launguage. They say F*** which didn't surprise me but when one guy said the N word it was strange. So this album could be a little off for younger children who may repeat everything they hear. And S*** is said throughout the album

Hajile
teen, 14 years old
 
The E.N.D.
its ok... wish they didnt use the s-word in almost all the tracks.... i'd say just buy the individual tracks on itunes... boom boom pow is the best song. also i gotta feeling is good.

beatlesfan1
kid, 9 years old
 

DisneyFan213
teen, 14 years old
 

TheBookWorm101
kid, 13 years old
 
I Gotta Feeling!
The only song I like i this album is I Gotta Feeling. I LOVE this song! It has NO bad language. it is totally appropriate. I love it!!!

sk8r boy
kid, 10 years old
 
All though I only like half the songs, they are good. I heard words like s--t and n--ger but that's what I heard. Ring-a-Ling Does not sound ok.

cutepanda
teen, 14 years old
 
Teens and up!
I think this CD is pretty good, but some songs like Out of My Head are a bit suggestive. And some swear words make appearances, too. I would probably recommend this CD to teens and up.

saive
parent of 18 year old
 
i think this song is nice.

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About our rating system
ON: Content is appropriate for kids this age.
PAUSE: Know your child, some content may not be right for some kids
OFF: Not age appropriate for kids this age