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THE E.N.D (Energy Never Dies)

(2009, Hip-hop, by The Black Eyed Peas, Label: Interscope Records)
  • Is it age appropriate?

    About our ratings

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    Not age appropriate for kids under 9, age appropriate for kids over 14; suggested age 15.
  • Is it any good?

    5.0
  • Common Sense says

    Pounding party beats with some adult themes.

Why We Rated This on for Ages 15 and Up

The good stuff

  • Messages:

    Although many of the songs promote partying (“Party everyday,” “party all the time and sleep all day”) there are some songs that address more serious issues in society. “Generation Now” dissects today’s digital culture and “One Tribe” promotes peace and equality: “Forget about all that evil they feed ya, remember that we are all one people.”
 

What to watch out for

  • Violence:

    Not an issue.
  • Sex:

    “Ring-a-Ling” is all about booty calls. “If I’m callin’ at two in the morning then it only means one thing.” “If you don’t want to have sex with me, then why are you texting me?” A few other songs make brief sexual references, Fergie sings about dildos and “bitches on her d--k” and the group mentions hoochies and “lending out semen.”
  • Language:

    The majority of the tracks have little or no profanity. However, a few songs like “Imma Be” includes the word nigger and s--t. A-s is used several times throughout the album.
  • Consumerism:

    Not an issue.
  • Drinking, drugs, & smoking:

    Even though several songs celebrate partying, only “Outta My Head’ makes the connection between partying and getting drunk. This song is all about escaping reality with the help of some drinks. “Imma go get a drink…when they open up the bar, Imma hit the bottle, ‘cause I didn’t bring my car.” On a positive note, at least the song doesn’t promote drinking and driving.
 

What Parents Need to Know

About THE E.N.D (Energy Never Dies)

Parents need to know that for the most part this is a clean album, but expletives and mature references are sprinkled throughout. Many songs are fine for teens. "One Tribe" and "Generation Now" actually raise important issues. However some songs like "Ring-a-Ling," which discusses casual sex, don't present the best role models for young listeners.

Did this review help you decide?

Families Can Talk About

  • Families can talk about the song “Generation Now.” On the track, the Black Eyed Peas name-drop tech terms from Google and Facebook to Wikipedia and cell phones. They then make the connection that these electronic advancements have made us into a society with no attention span, a generation that requires immediate gratification. Do you think technology has affected the expectations of your generation? Do you think the Black Eyed Peas see this as a good or bad thing, or both? 

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Our Members Say

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See all 23 member reviews

Most Recent Reviews

  1. I rate this title iffy for age 14 and give it 4.0

    if you really look at it, one half should be out for kids

    if you read all the lyrics about half the album is inappropriate...drinking, dildos, the f word and other various words (but not over used), adults themes through out.

  2. Teen Reviewer Age 13
    I rate this title on for age 13 and give it 4.0
    My concerns are:
    • Inappropriate sexual content
    • Inappropriate language

    it's ok

    it's a great album!! my fav song in this album is boom boom pow

  3. Teen Reviewer Age 14
    I rate this title iffy for age 17 and give it 1.0
    My concerns are:
    • Inappropriate sexual content
    • Inappropriate language
    • Drinking, smoking, or drug use

    • My highlights are:
    • Good role models

    21+ is my raing

    I have an 18 year old son and he can not even listen to it so if you have a teenager put the Ka-Bosh on this one

  4. I rate this title on for age 13 and give it 4.0
    My concerns are:
    • Inappropriate sexual content
    • Inappropriate language
    • Drinking, smoking, or drug use

    Teens and up!

    I think this CD is pretty good, but some songs like Out of My Head are a bit suggestive. And some swear words make appearances, too. I would probably recommend this CD to teens and up.

  5. I rate this title on for age 10 and give it 4.0

    Not really my favourite album, but good nevertheless. Godd beats, good music. My fav's are Boom Boom Pow and I've got a Feeling. Good for kids.

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