The Return

 Review

Common Sense Media says

Idol goes for sexier "teddy bear" image.
greenON: Content is age-appropriate for kids this age.
yellowPAUSE: Know your child; some content
may not be right for some kids.
redOFF: Not age-appropriate for kids this age.
not for kidsNOT FOR KIDS: Not appropriate for kids any age.

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Quality
 
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Parents say

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What parents need to know

Parents need to know that American Idol champ Ruben Studdard has sprinkled his new CD with a few sexy lyrics this time around. "Gotta check my swagger, get my pimpin' tight/Gotta get you on that Patron and get you feeling right" is strong stuff for Ruben. There are some very sweet songs as well ("Make Ya Feel Beautiful," "Listen to Ya Heart").

  • Some adoring and empowering messages for girls; also some provocative "let's get drunk and do it" suggestiveness.
  • Not applicable.
  • A lot more sexy innuendo than on earlier work.

What's the story?

Ruben Studdard's THE RETURN reflects a new maturity in the artist. No longer squeaky clean, Ruben wants us to think of him as the "velvet teddy bear" -- a woman-pleasing lover who's also awfully nice when you look beyond the swagger. On "The Return (of the Velvet Bear)" he sings "Shortie, the vibe you're giving me is straight sexy/and I gotta do what your body tells me/'cause I meet expectations better yet exceed 'em ... when it comes to making love." And on "Get U Loose," the lyrics seem to express the desire to get a girl drunk so she'll let him have his way with her. But there's also a lot of sweetness in songs like "Make Ya Feel Beautiful" ("Baby, first off let me start by saying/I ain't trying to get in your jeans/first I'd rather learn your ups and downs/and everything in between").


Is it any good?

 

Though mild by many other artists' standards, the innuendo on The Return is such a departure from Studdard's previous efforts that parents will notice the difference. But the newfound sophistication in these lyrics suits Ruben's voice to a T. Instrumental tracks are very synthesized and will make lovers of soul music long for a real band worthy of this wonderfully expressive voice.


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What families can talk about

Families can talk about Ruben's decision to sing sexier songs this time out. Why do you think he chose to change his nice-guy, cleancut image? He's also undergone a lifestyle change to eat healthier and lose weight. Do you think he's coming into his own or feeling pressure from the outside to make both artistic and physical changes in his life?


This review was written by Kathi Kamen Goldmark

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This review was written by Kathi Kamen Goldmark
Artist:Ruben Studdard
Release date:October 17, 2006
Label:J Records
Genre:R&B
Parental advisory:No

This review was written by Kathi Kamen Goldmark
 

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About our rating system
ON: Content is age-appropriate for kids this age.
PAUSE: Know your child; some content may not be right for some kids.
OFF: Not age-appropriate for kids this age.
Learning ratings
BEST: Really engaging, great learning approach.
GOOD: Pretty engaging, good learning approach.
FAIR: Somewhat engaging, OK learning approach.
NOT FOR LEARNING: Not recommended for learning.

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