Seeing Sounds

 Review

Common Sense Media says

New take on genre is still a bit misogynistic.
greenON: Content is age-appropriate for kids this age.
yellowPAUSE: Know your child; some content
may not be right for some kids.
redOFF: Not age-appropriate for kids this age.
not for kidsNOT FOR KIDS: Not appropriate for kids any age.

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Quality
 
Sometimes media can be age appropriate but a real waste of time. Our star rating assesses the media's overall quality.

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Parents say

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Kids say

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What parents need to know

Parents need to know that several songs at the beginning of this mixed-genre album deal with sexuality -- voyeurism and bragging about being a "nasty guy" and getting some "action." One song, "Everyone Nose," objectifies women and talks about snorting cocaine.

  • Some objectification of women: "Hey/Do you have any black inside you?/Would you like some, like some?...Your girlfriend's jealous, you got the fattest ass." The song "Windows" is about voyeurism (guy watching a girl).
  • Not applicable.
  • The rappers brag about being a "nasty guy" on the song "Time for Some Action" and discuss casual sex: "Don't you mistake this ma this is not love/it's lust/No cuddles and hugs/this is for floor and rugs." On "Everyone Nose" the guys indirectly link women having sex with getting money: "You got somethin' boys can't deny (Here's a hint)/It's like apple pie/Cut you open and you're just wired...A hundred dollar bills."
  • "Bitch" is a favorite word of the band and is used as a reference to women, but also as a pronoun and an exclamation. "Motherf--ker," "f--k," and "s--t" are also thrown into the songs a few times.
  • Not applicable.
  • A few references are scattered throughout the songs, such as on "Anti-Matter" ("Talking 'bout where the weed at/Wait, what you coughing for?/I thought you was an expert"). "Everyone Nose" is a reference to snorting cocaine in a public bathroom: "I got a crown made of powder, everybody knows who's the king of the coke flow be."

What's the story?

The third album from this funk-rock-hip-hop trio attempts to -- according to the group -- create a listening experience that stimulates and intermixes the senses of listeners. Member Pharrell Williams has gained notoriety, since the group's last album, as a super-producer for pop acts. With this new-found buzz, SEEING SOUNDS covers a wide range of styles and topics from your standard pick-up rap to cross-genre cerebral tracks.

With a nice mix of jazz, rock, and funk thrown into these raps, and a surprisingly high quality sample of vocal harmonies, N.E.R.D. makes an admirable attempt at bringing the often straightforward genre to a new level. Mellow tracks like "Sooner or Later" and "Yeah You" demonstrate the group's ability to borrow from different styles, like on the jazzy "Sooner or Later," the retro-rock "Happy," and the R&B-infused "Love Bomb."


Is it any good?

 

Although the group's lyrics rarely rise above the shallow and immature, there are times when their word-warping raps are inspired, such as on "Everyone Nose." Unfortunately, the songs' misogyny -- particularly found on the opening tracks -- can be a turn-off, but despite the constant "looking-for-action" mentality and foul language, the album is still worth a listen.


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What families can talk about

Families can talk about how a rap group markets itself. N.E.R.D. promotes itself as an enlightened, cerebral, and eccentric band. However, a lot of their lyrics follow standard rap conventions. How does marketing help establish an image beyond a group's actual work? Does an image sometimes become more important than the lyrical and musical content of a band?


This review was written by Jacqueline Rupp
Teen, 14 years old
March 13, 2011
 

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This review was written by Jacqueline Rupp
Artist:N.E.R.D.
Release date:June 10, 2008
Label:Interscope Records
Genre:Rap
Parental advisory:Yes
Edited version available:Yes

This review was written by Jacqueline Rupp
 

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About our rating system
ON: Content is age-appropriate for kids this age.
PAUSE: Know your child; some content may not be right for some kids.
OFF: Not age-appropriate for kids this age.
Learning ratings
BEST: Really engaging, great learning approach.
GOOD: Pretty engaging, good learning approach.
FAIR: Somewhat engaging, OK learning approach.
NOT FOR LEARNING: Not recommended for learning.

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