| ON: Content is age-appropriate for kids this age. | |
| PAUSE: Know your child; some content may not be right for some kids. | |
| OFF: Not age-appropriate for kids this age. | |
| NOT FOR KIDS: Not appropriate for kids any age. |
Parents need to know that this music, filled with arrogant posturing that somehow comes off as cute, doesn't dig deep -- but that's okay. It's fun to listen to and careful not to offend. Teenagers are obsessed with self-image and the mysterious world of dating and relationships. Why should Bow Wow, at 16, be any different?
With UNLEASHED, Bow Wow successfully sheds the "Lil" image and begins establishing himself as a likable and relatively inoffensive rap artist. Most of the songs are about -- well, about Bow Wow. No longer produced by Jermaine Dupri, he's brought in some of hip-hop's heavy hitters: Swizz Beatz, Jazze Pha, The Neptunes, and Lil' John. Baby guest stars on the Jazze Pha produced lead single "Get Down" -- a song about Bow Wow as ladies' man. "Eighteen" is both wistful and cocky, a fantasy about what life will be life upon reaching that magic birthday -- a popular theme with teenagers. "The Movement" provides the only moment of social consciousness, and "To My Mama" is a sweet tribute to Bow Wow's mom.
The songs on the CD are playful, arrogant swaggering, well-produced, and well-performed. Bow Wow is not breaking any new ground here, but he is growing up, and it will be interesting to see where he takes us next.
Families can talk about obsession with self-image and how to soften its negative effects.
| Artist: | Bow Wow |
| Release date: | September 9, 2003 |
| Label: | Sony Music |
| Genre: | Hip-hop |
| Parental advisory: | No |