Parents need to know that, in some respects, swimsuit designer Ashley Paige provides one heck of a bad example of how to destroy your own business. While she acknowledges that she's not good at money, she also perpetuates her problems by avoiding them (ignoring bills, etc.). Paige practices a form of New Age spirituality that includes Tarot cards and séances. Also, because she makes high-end bikinis, viewers see lots of gorgeous women in skimpy swimsuits, but it's more about fashion than sexuality. Kids may not be totally engaged by the topic, but there's not much age-inappropriate content here if they do tune in.
Positive messages:Lots of mixed messages. On one hand, Paige whines a lot, avoids responsibility, and can be very self-defeating. And her mom is constantly trying to soothe her with food. But her mom also encourages Paige and says she's proud of her. And Paige is, in fact, trying to get herself out of her mess, listening to advice and even taking it.
Consumerism:Paige's business name is prominently displayed, as are the names of several other local businesses -- but it's mostly for the purpose of identifying locations.