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I Want to Work for Diddy

(Rated TV-PG, Reality TV, Starring Sean `Diddy` Combs, Where to watch: VH1, Online)
  • Is it age appropriate?

    About our ratings

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    Not age appropriate for kids under 13, age appropriate for kids over 15; suggested age 13.
  • Is it any good?

    3.0
  • Common Sense says

    High-drama reality contest pushes the Diddy brand.

Why We Rated This iffy for Ages 13–15

What to watch out for

  • Messages:

    Some contestants are strong role models; others aren't. On the plus side, the pool of prospective assistants is extremely diverse.
  • Violence:

    A few verbal exchanges toe the line between argumentative and abusive.
  • Sex:

    One of the contestants is a transgendered woman.
  • Language:

    Competitors often swear at each other out of frustration -- and Diddy does the same. Words like "damn" and "hell" are audible, but "s--t" and "f--k" are bleeped.
  • Consumerism:

    Most challenges include not-so-subtle promotions of Diddy's media empire, and contestants communicate with Blackberry phones provided by Verizon. Several other name brands are mentioned, including Ciroc vodka, Quicksilver, and Diddy's own Diddy.com.
  • Drinking, drugs, & smoking:

    Alcohol is mentioned.
 

What Parents Need to Know

About I Want to Work for Diddy

Parents need to know that, amid all the drama and name-calling, teens might actually find a few positive role models in this reality competition. That said, there are also a few contestants you wouldn't want anyone to emulate, so some caution might be wise. And although words like "s--t" and "f--k" are bleeped, you'll hear them several times per episode. The show also promotes several arms of Combs' media empire, including Bad Boy Records (music) and Sean John (fashion).

Did this review help you decide?

Families Can Talk About

  • Families can talk about the sacrifices that some people make to hang on to the job of their dreams -- and whether it's always worth it. If you had the chance to work for Diddy, would you do anything he asked you to do? Is there anything you wouldn't do, even if refusing to do it meant that you would lose you job? Where and how would you draw the line? Parents and kids can also discuss the reasons that a show like this might have been created. Do you think Diddy really needed a TV show to find a new assistant? If not, what other motives could he have?

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