Parents need to know that because this show is about designing gowns/ensembles for red-carpet events at which celebrities are interviewed and photographed, there's a significant emphasis on image (as well as the culture of labels and designer fashion). But that emphasis is to be expected, given the show's context. Contestants get lots of encouragement, and there's no iffy sexual content, violence, or language to worry about. All of that said, kids may not be particularly interested unless they're into fashion.
Positive messages:There's lots of encouragement for the contestants, even when they lose. Several of the contestants talk about going after their dreams, and a couple talk about this being their second chance at a dream they gave up.
Consumerism:The show's subject matter ties in to our celebrity-focused culture's obsession with labels and designer fashion. The sign for one non-chain fabric store (an obscure place buried within L.A.'s garment district) and their bags are shown.