Parents need to know that this is a rare primetime program that families can actually watch together. There's no need to worry about sex, violence, or questionable language; this is about as squeaky clean as you can get, content-wise. Positive role models are in abundance, and the show's goal is to raise money for a range of worthwhile charities. There is some commercialism at play -- including subtle promotion of the featured celebrities' own brands -- but philanthropy is the real focus.
Positive messages:Each choir is working toward a $250,000 prize that will be donated to the charity of the winning celebrity director's choice. Choirs include people of a variety of ages, races, genders, and economic backgrounds who have worked together to find "one voice."
Consumerism:T-Mobile's logo is featured prominently onscreen when viewers are asked to call in and vote for their favorite choir. The General Electric brand is also mentioned when the company donates $250,000 to support disabled American veterans.